Shure UK has entered into a partnership with the Backstage Academy, the West Yorkshire training facility for students wishing to pursue a career in the touring and live entertainment industry.
Under the terms of the deal, Shure will support the Academy with training events, sharing technical knowledge and experience, and providing the Academy’s students with access to the hardware used daily by the UK live industry’s practitioners.
Founded in 2009, the Backstage Academy facilities include the LS-Live, a state-of-the-art live production rehearsal arena — Europe’s biggest — that is used by many headline acts for full technical rehearsals before their tours begin.
Past LS-Live clients include The XX, Bring Me The Horizon, X Factor, Ollie Murs, as well as the BBC and ITV, who have used the arena for large-scale broadcast event rehearsals.
The Backstage Academy also has access to five smaller live rehearsal studios which have been used by Muse, Take That, Foo Fighters and Florence And The Machine prior to recent live tours.
Following the partnership deal, Shure UK will now be contributing to the curriculum, sending technical staff to deliver lectures on wired and wireless microphone technology and networked audio equipment for live use. Based on the Mastered series of audio industry training events Shure have been running for the past three years (Wireless Mastered, Wired Mastered and Networking Mastered), these lectures will give Backstage Academy students a thorough grounding in the latest technology in the sound reinforcement industry. Academy students will also have access to live microphone and in-ear monitoring technology as they proceed with their studies, including Shure’s SM and Beta wired microphones, the dual-diaphragm KSM8, and PSM1000 in-ear systems.
Comments Glen Rowe, managing Ddirector of the Backstage Academy. “It is imperative our students are using the same equipment that is being used on professional stages across the world. Once the students have completed their studies, they will be ready to face the challenges of live sound with a good grasp of industry-standard products, which can only benefit a potential employer.”
Adds Tuomo Tolonen, manager of the Pro Audio Group at Shure UK: “Live industry education has been a key focus over the past several years for Shure. Nurturing up-and-coming talent is important; we want to help students to acquire the skillset they need to establish themselves in the industry after they finish their education.”