Entries for NewBay’s IBC Best of Show Awards will now close tomorrow at midnight GMT+1 (Wednesday September 6).
PSNEurope parent company New Bay Media announced the deadline extension to allow IBC exhibitors more time to enter - as the initial deadline coincided with the Labour Day holiday in the US.
Recognising stand-out, newly-launched pro audio equipment at the event, the Best of Show awards are open to any company showing a product at the Amsterdam trade fair that has launched since the 2016 show.
The top prizes will be judged and awarded by NewBay publications PSNEurope, Audio Media International, Installation, Radio World International, TVBEurope and TV Technology Global.
The Awards are evolving for 2017, with a new entry process, new guidelines and a pre-show shortlist announcement for the first time.
Those who enter before September 1 benefit from an early bird discount, at just £365 per entry.
The shortlist will be announced on September 8 at IBC, and finalists will be visited by Best of Show judges during the event between September 15-18.
Only shortlisted entries will feature in the Best of Show supplement that is released one week after the conclusion of the show, with winners receiving both a profile and an embedded product video in this supplement.
All entries will receive a mention in the Best of Show Product Directory, which will be published one month following the event. Both these supplements are delivered to readers of all these top industry brands post-show.
The winners will be announced on September 18.