Polar Audio has hired Dave Griffiths as business development manager for its MI/Consumer Division.
This new position makes him responsible for managing accounts across the Midlands, north of England, Scotland and Ireland.
Griffiths’ career began as a studio engineer at multimedia specialists The Music Factory before progressing through the ranks as a producer and then as a production manager.
His career has also included stints in Yamaha's pro music division as well as at Korg.
Commenting on Griffiths appointment, Tim Riley, director of brand development at Polar says: "He came highly recommended by several influential clients and it was immediately clear when we spoke, that his experience and broad skill-set dovetailed perfectly with our brands and plans”
Griffiths adds: "I'm familiar with the territory to be covered, having worked extensively in the regions and look forward to forging and growing new relationships as well as renewing old acquaintances."