Last night saw the launch of HowToAV.tv, a free online resource by AV/PA distributor CIE-Group, at the FLUX LDN ‘innovation lounge’ in Whitechapel, east London.
A free-to-use YouTube channel, HowToAV.tv features short, informative and unbiased videos which offer users instant access to solutions to common technical issues, installation advice and technology tutorials a user-friendly style free from sales-based product demonstrations and brand promotion.
“Over recent years at CIE-Group we have seen a huge increase in appetite for training and knowledge in the audiovisual market,” comments Chris Edwards, marketing director. “We have experienced this in reaction to the free AV training academies we have run across the country.
“In order to extend this resource to as many professionals and end users as possible, we have enthusiastically backed the launch of this free, non-biased and, most significantly, non-sales based training via a library of online videocasts. Content is aimed at professional AV integrators, home entertainment system end users [and] every level of experience and knowledge in between.
“A key point to highlight is that the information remains absolutely neutral and impartial – we won’t be selling products and we won’t be promoting brands. It’s simply about answering all those technology questions when and where you need the answers – for example, on-site – and [is] available on your smart phone or mobile device.”
The HowToAV.tv channel launched with 50 educational videos, although plans are in place to add another 100 or so before the end of 2015.
“We’ll be inviting experts from a wide range of AV and technology sectors to advise and present even more subjects and reporting from some of the best industry training seminar,” says Edwards (pictured, third from left with other HowToAV presenters), “and, most importantly, we’ll be inviting our viewers to tell us what they need to know and then providing answers in future videocasts.”
Without the backing of manufacturers, how does CIE-Group plan to monetise the service? “Somewhat surprisingly, perhaps, we’re not!” Edwards tells PSNEurope. “And it is this avoidance of monetisation that is key to ensuring that the channel stays honest and non-biased to any one product or brand. The aim of the project is to support the industry and to promote confidence in all parties delivering the content/knowledge (including CIE-Group, of course!).
“The message we’re promoting from CIE’s point of view is simply that if you’re looking for AV answers, we can help.”