Prism Media Products Inc (PMPI) – the Prism Sound group’s US distribution business – has taken on the combined US distribution operations for PMC Speakers and Prism Sound group.
The change in USA distribution complies with PMC’s global expansion plans following recent additions to its product lines as well as its international sales and marketing teams.
According to the two parties, the new arrangements will bring a host of benefits for US customers of Prism Sound and PMC, including better access to sales and support across the country, and a single source for a wider range of solutions for music, sound recording, production and home entertainment.
The newly-expanded and combined operation will be jointly led by v-p sales Maurice Patist and v-p operations Janice Norton. PMPI will retain the staff and facilities of both PMC’s Irvine office and PMPI in New Jersey, handling all importation, service, sales and marketing for both brands.
Graham Boswell, sales and marketing director for Prism Sound group (pictured here with PMC MD Miles Roberts), commented: “There is an obvious synergy between the Prism Sound and PMC product lines, as well as a substantial overlap of customers. This new arrangement will enable the combined team to provide a better service to customers for both brands and will allow rationalisation of marketing costs and strengthen sales teams within this important territory.”
Miles Roberts added: “Combining the expertise of both groups to strengthen our approach to the US market was a natural progression from our recent sales and marketing collaborations with the Prism Sound group. PMC’s long-established USA operation allows PMPI to access its group of custom Installation and consumer hi-fi outlets, while the PMPI group takes the PMC product line to a significantly wider client base. The new USA operation will enable us to significantly increase the brand recognition in the USA of both PMC and Prism Sound.”
Whilst there has long been a close relationship between Prism Sound and PMC, the distribution tie-up was made even more attractive by the former’s recent acquisition of media server specialist Imerge. The purchase has taken the group into the CI and home entertainment sector – a market that is also of considerable importance to PMC.
“We are already developing strategies to market Imerge media distribution servers to the custom install and home entertainment markets in the US, both of which are showing signs of recovery after the recent economic downturn,” said Boswell. “Our ability to offer a range of products including a high quality loudspeaker solution to these markets significantly strengthens our position and our appeal.”