Novation celebrates 21 with synths and sneakers

Guest DJs performed to an invited audience to celebrate the synth/controller developer's birthday, while unique Adidas trainers were up for grabs to 21 lucky winners.
Author:
Publish date:
26187.jpg

Novation celebrated '21 Years of Innovation' at Red Bull Studios London last week.

The newly released Bass Station II analogue synthesizer and Launch controller range (Launchkey Mini, Launchpad Mini and Launch Control) were on show, along with other recent Novation favourites.

Guest DJs XXXY, Micachu, Toby Gale and Double Denim Records performed to an invited audience of artists, producers, managers, label staff and audio industry aficionados.

Collaborating with footwear giant Adidas, Novation gave away 21 limited-edition pairs of branded Superstar II trainers in a prize draw. (PSNEurope’s Ryan O’Donnell, pictured here with marketing director Giles Orford, was one of the lucky winners.)

A preview screening of a new Novation documentary, detailing the story of the company so far, was shown. The company has been owned by Focusrite since the summer of 2004.

"With over two decades of unique and forward-thinking audio product design, we felt it was important to throw an event to celebrate Novation's exciting journey. Our collaboration with Adidas to create limited-edition trainers, and the wonderful support of hosts Red Bull Studios London, helped to make this event a huge success for our colleagues, friends and supporters," said Will Evans, artist and PR manager (Focusrite/Novation)

Focusrite Novation is sponsoring the three awards in the Studio category at the Pro Sound Awards this Thursday, 19 September.

www.focusrite.com

Related

25353.jpg

Alchemy celebrates new Hammersmith home

A new home for London’s Alchemy Mastering officially opened its door at the end of last week. Clients, associates and friends were invited to the renowned studios to view the facilities and meet the team.

33223.jpg

Thermionic culture celebrates milestone

Doing things differently and individually is one of the maxims of valve-based audio specialist manufacturer Thermionic Culture, writes Jim Evans. It's no surprise, then, that the company chose not to celebrate its 10th anniversary - opting for the 11th instead.

29058.jpg

Abbey days are here again

As Abbey Road celebrates its 80th birthday with a series of public showcases, event presenter and Beatles scholar Brian Kehew discusses the studios’ extraordinary recorded legacy with David Davies.

26589.jpg

MPG launches ISRC initiative to music business

The Music Producers Guild has officially launched its “ISRC in Broadcast WAV” initiative. It presented the technology and its benefits to senior industry representatives at a reception at the Hospital Club in London on Friday 21 June.

25435.jpg

MPG seals sixth Awards success

Mark Ellis and Alan Moulder partnership wins MPG and Brit Producer Awards – demonstrating that the UK may be tired of all the flooding, but is still thrilled by Flood.