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Novation celebrates 21 with synths and sneakers

Guest DJs performed to an invited audience to celebrate the synth/controller developer's birthday, while unique Adidas trainers were up for grabs to 21 lucky winners.

Novation celebrated ’21 Years of Innovation’ at Red Bull Studios London last week.

The newly released Bass Station II analogue synthesizer and Launch controller range (Launchkey Mini, Launchpad Mini and Launch Control) were on show, along with other recent Novation favourites.

Guest DJs XXXY, Micachu, Toby Gale and Double Denim Records performed to an invited audience of artists, producers, managers, label staff and audio industry aficionados.

Collaborating with footwear giant Adidas, Novation gave away 21 limited-edition pairs of branded Superstar II trainers in a prize draw. (PSNEurope’s Ryan O’Donnell, pictured here with marketing director Giles Orford, was one of the lucky winners.)

A preview screening of a new Novation documentary, detailing the story of the company so far, was shown. The company has been owned by Focusrite since the summer of 2004.

“With over two decades of unique and forward-thinking audio product design, we felt it was important to throw an event to celebrate Novation’s exciting journey. Our collaboration with Adidas to create limited-edition trainers, and the wonderful support of hosts Red Bull Studios London, helped to make this event a huge success for our colleagues, friends and supporters,” said Will Evans, artist and PR manager (Focusrite/Novation)

Focusrite Novation is sponsoring the three awards in the Studio category at the Pro Sound Awards this Thursday, 19 September.