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NAMM 2013: Abbey Road partnership and more from Avid

Avid’s announcements from NAMM 2013 include a partnership with Abbey Road Studios, Sibelius certification, and new hardware and software for both live and studio sound.

Leading Avid’s news from NAMM is the first ever Abbey Road Studios and Avid Song Contest: emerging artists have until 13 March to upload their track, which will be judged by a panel of music industry figures and fans. The grand prize consists of a Pro Tools HD Native system and the opportunity to have a track mixed with Abbey Road’s online mixing platform. Recently, the studio upgraded its facilities to the Pro Tools HDX platform (pictured). Despite having shut down Sibelius’ UK development office, Avid is reinforcing its commitment to the popular music notation software with the announcement of the official Sibelius Training and Certification Program, offered through the Avid Learning Partner Program, which will provide training and accreditation for software users. Avid is providing music educators a glimpse at the new programme during NAMM’s Music Educator Days. Product-wise, Avid has launched the Pro Series line of AAX Native and AAX DSP plug-ins, featuring three new advanced processors: Pro Compressor and Pro Expander (available now), along with Pro Limiter (coming soon). “Providing valuable resources and developing the professional tools to help our valued customers produce amazing music continue to be priorities for Avid, as demonstrated by the news being shared at NAMM this year,” said W. Sean Ford, vice president of worldwide marketing, Avid. “We’ve set the standard for our industry with our innovative products and programmes and we’re particularly excited to be offering formalised certification for Sibelius, which will ensure that music educators have the training they need to inspire the next generation of composers, and the Pro Series line of plug-ins, which lay the groundwork for our expanding AAX portfolio.” www.avid.com

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