The Music Producers Guild has officially launched its “ISRC in Broadcast WAV” initiative. It presented the technology and its benefits to senior industry representatives at a reception at the Hospital Club in London on Friday 21 June.
Representatives of several music industry bodies were at the event, including Mark Douglas, CTO of PPL; Geoff Taylor of the BPI; James Farrelly of AIM, the Association of Independent Music; Keith Hill, head of operations at PRS and Fiona McGugan, of MMF/FAC (Music Managers Forum/Featured Artists Coalition).
The WAV format has become the de-facto standard for music interchange in the production process. However, MPG members were frustrated that there was no method of embedding industry standard International Standard Recording Code information in the format to enable more accurate identification the content of files. The European Broadcasting Union has created a professional version of the WAV format called Broadcast WAV and MPG has worked with them to enable the carriage of ISRC information in this type of file.
MPG will be promoting the Broadcast WAV standard with embedded ISRC information to UK labels and internationally with a view to it becoming the normal means of delivering recordings to labels, distributors and aggregators. The inclusion of ISRC information will remove the need for it to be re-entered and reduce the opportunity for error.
Alchemy Mastering’s Barry Grint (top), who has led the MPG ISRC campaign, said: “We have had a great response from digital audio workstation manufacturers, many of whom are backing this initiative. Magix/Sequioa and Merging/Pyramix have already demonstrated file exchange between their systems and Prism Sound/SADiE plan to implement this shortly.”
At the launch, Paul Jessop (executive director, International ISRC Agency) explained the importance of ensuring that the identifying code was correctly associated with recordings all the way from mastering studio to royalty management systems, and stressed the importance of carrying the ISRC with the recording in its initial carriage out of the studio.
Ray Staff (Air Studios, MPG) added that this is the first of a number of technical initiatives planned by the MPG. He outlined the planned digital delivery system, incorporating Quality Control. The MPG aims to be a point of reference for industry practitioners seeking to establish new working practices, or develop new technologies. Its vast resource of experienced producers and engineers would be available to provide real world advice, and promote new advances in music production.
Following the presentation, James Farrelly (left), membership manager for AIM, told PSNEurope: "In an environment where labels of all sizes now understand that effective metadata management is the key to improving revenue from their master rights, the work MPG are doing to adapt the BWF format will result in a clearer, more streamlined approach to identifying tracks and minimising potential mis-allocation of income from repertoire usage."