BBC Studios and Post Production Ltd, the commercial subsidiary of the BBC that was named team of the year at last years Pro Sound Awards, has been rebranded and will now be called BBC Studioworks.
As well as a new name, the rebrand includes a new visual identity, an enhanced website and a refreshed marketing and business development approach focusing on customer needs.
The company says the changes form part of its growth strategy and are designed to increase market impact, modernise the company’s profile, and distinguish its market proposition.
BBC Studioworks spent considerable time examining the television production market and used this insight to help shape its strategic priorities and brand direction.
“Quite some time ago we moved away from acting simply as a facilities and crewing provider. Productions now expect us to be a value-adding, fully collaborative partner who understands their vision and is able to bring it to life,” said BBC Studioworks MD David Conway. “From implementing 24 hour post production work flows to accommodating a rotating climbing wall in studio, we can cite countless examples of how we have worked with productions to make impossible things, possible!
“Central to this, productions want to be confident that their shows are being made within the best spaces, are equipped with the right technology, and operated by the most talented and dedicated people in the industry. These are the things that BBC Studioworks will focus on being ‘famous’ for.”
The rebrand coincides with a number of other corporate initiatives, including a business refocusing exercise and various growth strategies.
In this regard, BBC Studioworks is on track to expand its operations when it reintroduces Television Centre studios 1, 2 and 3 to the market in Spring 2017. The new brand will play a key role in facilitating this strategy as it looks to appeal to broadcasters and independent production companies across all genres. Television Centre’s studios will be open for bookings from later this year.
Conway added: “Our Television Centre studios project is building momentum by the day. We’re looking forward to reopening these in-demand studios under the new banner of BBC Studioworks and a refreshed ethos of making the impossible happen for our customers”.
He concluded: “The market appetite for these studios is strong due to their ideal location and blend of unrivalled heritage with the latest technologies. Our new BBC Studioworks brand is one part of staying on top of our game so that we can continue attracting and retaining the best shows in British television.”