Audio Design Desk, a new approach to creating audio for video using AI, has been launched.
Audio Design Desk, or add.app, is a new type of DAW and audio post-production software that streamlines the process of adding audio to film and moving image.
Having been nominated for a 2020 SXSW Innovation Awards in the Music and Audio category, add.app is already making itself known in the post-production industry.
With this software, your QWERTY keyboard becomes a Smart Sampler, choosing from over 20,000 sounds that are embedded within it with Sonic Intelligence. This means real-life sound effects like hits, rises, footsteps, punches, gunshots, etc. can be performed in real-time as you watch your video. You can even tell the software what genre and mood you’d like to portray and it’ll help shape your sound. It learns how you work and adapts with you.
add.app was built particularly for video editors and works seamlessly with Avid, Premiere and Final Cut Pro.