Audio-Technica’s flagship vocal microphone – the four-diaphragm condenser AT5040 – was recently the focus of a special event at Abbey Road studios which drew an audience from across the UK, France and Germany.
Held on 30 May, ‘An Evening With The AT5040’ allowed Audio-Technica customers, trade press – including PSNEurope! – and an invited group of producers and engineers to learn about the design principles behind the microphone, and get a chance to hear it in one of the most famous recording venues in the world. The AT5040 was demonstrated by producer Steve Levine and upcoming singer/songwriter Natalie McCool (signed to Levine’s Hubris Records) and Liam Cromby and Alfie Scully (We Are The Ocean), fresh from an appearance at BBC Radio 1’s Big Weekend.
Visitors were treated to short acoustic sets from the artists through Studio Three’s 96 channel SSL 9000 J Series console, and subsequently had a chance to listen to raw audio files demonstrating the AT5040’s sensitivity, smooth response and very low self-noise. Audio-Technica pro audio marketing manager Tom Harrold said, “Abbey Road was the perfect location to showcase the AT5040 and demonstrate it to a discerning audience of industry professionals. We’ve been overwhelmed by the positive response to the microphone and the chance to show its capabilities with artists as talented – and different – as Natalie, Liam and Alfie was one that we welcomed and visitors found very useful.” More photos of the evening can be found on PSNEurope’s Facebook page. www.abbeyroad.comwww.audio-technica.com