Following through on its stated mission to provide all-encompassing content creation facilities, AIR Entertainment Group has announced the launch of a new post equity service.
In what AIR Entertainment Group CEO Paul Woolf describes as a “step change” for AIR, the company will offer post-equity deals to “the right projects”, allowing the organisation to further strengthen its presence in the UK film industry.
Equity stakes will be negotiated on a picture-by-picture basis. Each selected project will be offered a competitive price on post-production services, with producers able to access the full range of AIR’s audio and picture post facilities.
Speaking to PSNE, Woolf remarked that, “AIR has been considering extending its involvement in the film sector for some time, and with the growing success of the post-production division this seemed to be the logical next step.”
In terms of the number of films that might be supported in any given year, Woolf said that it will “depend on the projects that come in and our level of involvement in each. There is no set limit at this stage.”
The first movie to benefit from the service, however, has been confirmed. Riot on Redchurch Street is to be directed by Trevor Miller and will star Sam Hazeldine, Alysson Paradis and Lois Winstone. Original songs will be contributed by Siobhan Fahey, best-known for her involvement with pop acts Bananarama and Shakespears Sister.