The Academy of Contemporary Music (ACM) has entered into a new distribution partnership with fair trade distribution pioneer Audiotube.
The partnership is intended to offer ACM's entire student body exclusive access to Audiotube's distribution platform. ACM’s artists, musicians, producers, writers and Music Business students will now not only be able to distribute their music to the industry’s leadinf download and streaming services, but they will also benefit from Audiotube’s royalty collection and analytics services, free of charge, for the duration of their course.
Oliver Sussat, director at ACM, said: “ACM is a powerhouse of creativity. With a network of over 13,000 graduates and 2,000 current students, our classrooms, studios and performance spaces regularly play host to fresh new sounds. It’s incredibly exciting, therefore, to be able to work with Audiotube on a solution that allows our student body to share their creativity with the wider world."
Scott de Mercado, Audiotube CEO, added: "Audiotube is very excited to be partnering with The Academy of Contemporary Music on this initiative. ACM does a great job at preparing their artists for the cut and thrust of the music business and distribution is a key pillar in the sector, ensuring that their creative work is not lost in a rapidly changing landscape. Distribution is where content enters the ecosystem. To be in a position to provide fair trade distribution to young artists is a great place to be. These young artists will become the mainstream artists of tomorrow and getting them used to total transparency along the value chain will lead to them championing fair trade ethos as they build out their careers in all areas of the sector. More importantly, it will enable them to see where these fair trade practices are not being used and should be a good warning signal to stay away."
Last month, the ACM partnered with Metropolis to develop a new high-end recording facility at its Guildford campus. You can read more about the development here.