Last night saw Abbey Road Red – the music tech innovation arm of the legendary Abbey Road Studios – present its annual Demo Day in Studio Two.
Abbey Road Studios managing director Isabel Garvey and Abbey Road Red innovation manager Karim Fanous introduced the evening with an update on Red’s progress. Now in its fifth year as Europe’s first pure-play music tech incubation programme, Abbey Road Red has already mentored 15 companies which have collectively raised almost $40m in funding with a valuation in excess of $200m.
The event celebrated the music tech start-ups graduating from the programme this year and highlighted the emerging technologies Red is focused on and recruiting for its 2020 edition.
Abbey Road Red Incubator graduates
LifeScore was the first to update us on their success since graduating which includes developing their platform, moving it to the cloud for agile deployment, adding assets and music to enable varied soundscapes, and exploring their first headline deals – notably a recent partnership with Twitch to power the sound world you hear in the Twitchverse. The music is powered by LifeScore’s adaptive music platform and is live now here. Essentially, LifeScore is a technology that enables already composed music – which was recorded at Abbey Road Studios itself – to adapt and change as a result of your surroundings while listening. You can find out more at their website here.
Next was MyPart, an Israeli company taking feature extraction, metadata enrichment and song search and recommendation to the next level with machine learning. It works by analysing lyrics and semantics to a deep level and abstracting all of this into a picture of what a song’s true qualities are, enabling MyPart to relate subjective emotions and desires to searches and the analysis of music. This opens up a new way for rights owners to search for songs to expand and improve sync, song placement, A&R and playlist profiling. Find out more here.
Finally it was Audoo, a ground-breaking UK start-up looking to super-charge performance rights’ transparency and visibility by enabling songwriters and rights holders to get paid quickly and efficiently for real-time plays of their songs in public places. Right now, there is no reliable way of knowing at scale what is being played licensed establishments. Audoo has created an ideal solution: a smart meter that can be installed in any location that listens and matches metadata to what’s being played, reporting directly to the relevant collection societies using simple API integration. Audoo launched its equity crowdfunding campaign at the Demo Day, and raised £50k in the first day.
Audoo have designed and started building their first prototype as well as developed their team and built relationships with artists, PROs and the music industry under the guidance of Abbey Road Red. It will launch in the next 12-14 weeks. You can find out more here.