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7digital’s technology powers new Fender Songs app

7digital’s music-as-a-service platform has enabled audio fingerprinting, the foundation for the Fender Songs app

7digital, a platform that creates B2B end-to-end digital music solutions, will support the launch of two new music services in partnership with Fender.

Recognised for music technology that can be leveraged to support new customer engagement strategies and innovation, 7digital’s music-as-a-service platform has enabled audio fingerprinting, the foundation for Fender Songs – its new app which allows musicians to practice and play along with chords and lyrics to their favourite songs.

Paul Langworthy, CEO of 7digital, said: “With the growth in music streaming and the way music is consumed, we are seeing huge opportunities open up in the B2B space with new services offering really innovative ways to interact with music – a trend that 7digital has capitalised upon. Partnerships such as Fender enable us to demonstrate precisely how we are able to service the needs of different businesses through innovation and individual customer experiences and show what a critical role we have to play in enabling the next wave of music adoption and growth in the music industry.

“We have a strong heritage in providing a solid and flexible music platform with a global catalogue, which, combined with our new turnkey white label services, has positioned us for expansion into new sectors such as telcos, retail and automotive as well as in underserved, emerging markets and under monitised user communities. Having secured funding, with expected incremental revenue growth and a revitalised commercial pipeline, I’m delighted to be able to reaffirm 7digital’s position as a leader in the B2B music space, delivering continued value for the industry.”

This announcement follows the company’s latest funding round which has seen it raise £5 million, since July 2019. This financing provides the company with the financial means needed to build its new partner programme, to drive new customer growth and to expand sales in the US as part of a wider bid to reach first-time operational profitability by mid-2020.

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