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VUE Audiotechnik appoints Media Logic as distributor

Berlin-based Media Logic will distribute VUE Audiotechnik products in Austria, Germany and Switzerland. The announcement comes just over two weeks before the company celebrates its first anniversary in business.

Berlin-based Media Logic has been appointed as VUE Audiotechnik’s new distribution partner for Austria, Germany and Switzerland. The announcement marks the latest milestone in the aggressive expansion of VUE Audiotechnik’s worldwide sales and distribution organization. The company has already introduced more than 25 new products in its first 10 months of operation (the new aI-4 subcompact line array is shown here). EAW co-founder Ken Berger and ex-Meyer Sound Germany CEO Jim Sides launched VUE Audiotechnik at Prolight + Sound in Frankfurt last year (Read more about the company in PSNEurope’s January 2013 profile of VUE Audiotechnik). “For nearly two years we have been searching for a top sound reinforcement line to add to our portfolio,” said Media Logic’s CEO, Holger de Buhr. “With a team of established audio professionals behind it, VUE has already made a strong impression with a rapidly growing line of well-engineered products. Excitement surrounding VUE is extremely high, and we’re looking forward to working with such a dynamic young company.” Jim Sides, VUE’s executive vice president added, “Media Logic is the perfect fit for VUE because they share our core belief that strong, long-term customer relationships are essential for a successful business. Media Logic has a tremendous commitment to their customers and an excellent reputation for service and support. I’m delighted they’ve agreed to join the VUE team.”