The new Jaguar XE was spectacularly launched in Earls Court, London, amidst a fully produced musical theatre-style show in a 3,000-seat proscenium theatre.
The 90-minute performance on 8 September involved 17 different Jaguars through the ages, along with a Morris Minor, a cast of west end performers, a 30-piece orchestra and musical performances by Emeli Sandé, Eliza Doolittle and the Kaiser Chiefs. Freelance sound designer Sebastian Frost worked with Imagination’s head of sound, John Del Nero, to create natural theatre sound on a 53m x 30m stage, utilising a TiMax SoundHub audio showcontrol delay-matrix to contain the sound and ensure the audience could “pin sounds to the source”.
The sound system for the show comprised four arrays of d&b J-Series positioned as a row over the downstage, with four delay arrays of d&b V-Series halfway back in the audience stands. Main FOH consoles were DiGiCo SD10s, which also triggered the TiMax Soundhub cues via MIDI.
“Without TiMax the performance would have been flat and the intelligibility hampered in such a big space. There were so many different sources of sound and we needed to cope with those different inputs on a quickly changing basis.”
Watch the Jaguar XE launch below.