The Sound of the Super Bowl

Powersoft, JBL and Meyer Sound have contributed to the success of Super Bowl 50, held at Levi’s Stadium in the San Francisco Bay area last week.
Publish date:

Powersoft, JBL and Meyer Sound have contributed to the success of Super Bowl 50, held at Levi’s Stadium in the San Francisco Bay area last week.

Valencia, CA-based ATK Audiotek provided system integration and audio services for the pre-game and halftime entertainment portions of the game, which featured performances by Lady Gaga, Coldplay, Beyoncé and Bruno Mars.

No less than 111.9 million viewers worldwide tuned in to the event, making this year the third-most-watched programme in American television history.

Beginning with amplification, over 120 Powersoft K10 power amplifiers and eight custom subwoofers featuring Powersoft M-System drivers delivered audio to the over 70,000 football fans in attendance.

The compact size of the Powersoft amplifiers helped enable a smooth transition during set up from game time to halftime.

“They were able to set up and tear down the K10s really fast – and there was absolutely no shortage of power in the stadium," says entertainment FOH engineer Toby Francis. Francis was impressed with the sound and performance of the K10s, in what was one of the most energetic halftime performances in history: “The K10s really held it all together,” said Francis. “The low end was tight as it could be, and the overall response was really good for a stadium like this.”

The amps fed 18 mobile carts, each loaded with four to five JBL VerTec 4889 large-format line array loudspeakers, 84 in total, and two VerTec 4880A dual 18-inch subwoofers, totaling 36.

“With high-profile live events, you have to be certain that the equipment you use is going to perform exactly as planned,” explains Mikael Stewart, VP of special events, ATK Audiotek. “There is no room for error. That’s why we rely on JBL loudspeakers; they provide the consistent premium sound quality that these events demand.”

In addition, Meyer Sound SB-1 parabolic long-throw sound beams and SB-3F sound field synthesis loudspeakers provided the audio for fans sitting in the upper deck.

The company’s LEO family of line array loudspeakers also supported Metallica’s AT&T Park performance on Saturday, and powered the party at Project Nightclub on Pier 70 for performances by Dave Matthews Band, Pharrell Williams, and Red Hot Chili Peppers on Thursday, Friday, and Saturday nights, respectively.

The systems at AT&T Park, Pier 70, and Davies Symphony Hall were supplied by Martinez, Calif.-based Pro Media / UltraSound, a company perhaps best known as the Grateful Dead’s sound system supplier since 1980.

Photo: Ezra Shaw, Getty Images


Maroon 5 Adam Levine Shure Super Bowl :: PSNEurope

Shure wins big at the Super Bowl

Shure’s Axient Digital wireless system and PSM 1000 in-ear monitors were stars of the show, at the Super Bowl as well as multiple events in the run up to the game


The sound of the world’s largest music festival

Clearwing Productions chose L-Acoustics and Outline sound reinforcement systems, and DiGiCo consoles for Milwaukee’s Summerfest, recognised by Guinness World Records as the world’s largest music festival for the past 15 consecutive years.