Shure wins big at the Super Bowl

Shure’s Axient Digital wireless system and PSM 1000 in-ear monitors were stars of the show, at the Super Bowl as well as multiple events in the run up to the game
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Adam Levine/Maroon 5 using an ADX2FD/SM58 microphone at halftime

Adam Levine/Maroon 5 using an ADX2FD/SM58 microphone at halftime

Shure systems were selected for the Super Bowl this year – arguably the most wireless-intensive live event each year –including its flagship Axient Digital wireless system and PSM 1000 in-ear monitors.

Shure also supplied its Axient wireless system to the show last year, evidentially making its stand as a Super Bowl favourite.

All RF usage was planned and managed by NFL lead frequency coordinator Karl Voss, whilst primary audio supplier ATK Audiotek brought in experts from Orlando-based Professional Wireless Systems to deliver audio for the Bowl. PWS covered Gladys Knight’s rendition of the US National Anthem among other pregame sounds, as well as the Maroon 5 halftime show and the referee’s microphone.

PWS RF Engineer, Gary Trenda, explained why he chose Shure again this year: “It’s our second straight year using Axient Digital as our preferred system, which has several advantages in covering a football field. The Quadversity antenna system increases reliability and range, and no matter where your transmitter is, you’re always closer to antennas than you would be with a regular diversity setup. That’s a huge advantage to us because the stage design and location are typically not yet finalised at the time when we design the RF distribution and specify the wireless equipment.”

Pregame activities like the Walter Payton NFL Man of the Year Award, presented to Chris Long of Philadelphia, by previous winner J.J. Watt of Houston, used an AD2 handheld transmitter with KSM8 mic element. Chloe x Halle then sang ‘America The Beautiful’ using AD2/KSM9 handhelds, followed by the National Anthem, sung by Gladys Knight on the ADX2FD/KSM8 microphone, using Shure’s signature frequency diversity feature.

For the coin toss, referee John Parry was double-miked with twin Axient analogue AXT100 bodypack transmitters, also in frequency diversity mode. Parry used the system for penalty calls throughout the game, and since changing to the Axient analogue several years ago, the referee audio has been consistently tight.

“Shure frequency diversity feature offers big benefits,” noted Trenda. “With two active frequencies operating simultaneously, we can avoid interference by switching seamlessly to the second channel. For the referee system, we extend that redundancy by using two microphones and even two receivers, one on house AC and the other plugged into a UPS battery backup system. That gives us two fully redundant audio paths, so it would take a pretty catastrophic failure to lose the referee audio.”

The halftime show was a also Shure-driven event, with Adam Levine’s vocals delivered via an ADX2FD/SM58 microphone. In addition, Levine and Maroon 5 lead guitarist James Valentine used the new ADX1 bodypack systems for their guitars. The ADX series of Axient Digital incorporates Shure’s ShowLink system, which provides full remote control of all transmitter functions by the system operator. This backchannel command and control system was powered by three AD610 ShowLink Access Points, strategically placed around the Mercedes-Benz Stadium.

“Throughout the day, PWS’ Cameron Stuckey was monitoring all of the Shure wireless systems with the Wireless Workbench software,” said Trenda. “With Workbench and the AD610 Access Points, we can control all aspects of the ADX series transmitters. We can actually change frequencies, and adjust other functions remotely. This provides an extra measure of reliability and confidence that you need at an event like the Super Bowl.”

In fact, Shure products were also spotted at a wide range of Super Bowl Week events. During the game, surround sound listeners heard audio ambience from a range of Shure microphones, including VP88 stereo mics in mid-side mode with KSM313 ribbons, paired Beta 181 condenser mics, and roof-mounted KSM44A condensers in X-Y configuration, all strategically placed around the stadium by sound engineer Dave Grundtvig.

During the week, 48 Axient Digital channels were deployed at Super Bowl press conferences by the NFL, the Rams, and the Patriots, plus Opening Night at State Farm Arena and at Super Bowl live fan events. Shure MX418 gooseneck microphones were spotted on podiums for speeches and interviews in the Georgia World Congress Center.

At the annual NFL Honors awards show on Saturday, ATK Audiotek provided 20 channels of Axient Digital, six channels of UHF-R wireless mics, and used PSM 1000 for all in-ear systems. Another highlight of the week was the first Bud Light Super Bowl Music Fest, where daily concert events included Bruno Mars on Axient Digital, Aerosmith on Axient analogue, and Cardi B with her signature gold UHF-R handheld wireless transmitter.

Trenda concluded: “The Super Bowl requires a lot of preparation and specialised equipment, and Shure is a big part of that. Once again this year, we had no equipment issues at all during pregame or the halftime show, so it’s fair to say that Axient Digital with Quadversity is our preferred wireless. It’s a proven product that gives us the reliability required for a live broadcast event like the Super Bowl.”

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Shure goes Wireless with Axient

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