Refreshing! First DiGiCo S21 sold to Belgium rental house - PSNEurope

Refreshing! First DiGiCo S21 sold to Belgium rental house

An early sharpener for DiGiCo (now part of new parent group Audiotonix), with first sale of S21 console
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Sammy Freh (left) with James Gordon

Sammy Freh, head of Belgian production outfit GSF Event, has become the first to purchase a DiGiCo S21 mixing console. The desk was revealed at Prolight + Sound in Frankfurt last week.

“When I visited [the] ISE [show] at the beginning of the year, DiGiCo’s managing director James Gordon hinted that there was going to be something that would fulfil the request I'd made when we first met [six years ago, when he purchased an SD9]. Even without knowing what it was, I knew I wanted it,” said Freh, whose company is based south-east of Brussels.

“I trust James absolutely, so if he says it's right for my business model, I know it is!”

Freh says of his ISE visit, he signed up to buy the first S21 “there and then”. He is pictured here, left, with James Gordon, in Frankfurt.

The S21 will run at 96kHz as standard. Other features include 24 onboard inputs, eight FX per channel, two multi-touch displays, 21 faders, a built-in UBMADI interface, plus a new and more powerful FPGA chip. DiGiCo desk designer John Stadius has been a champion of FPGA technology for some years now.

The S21 will be the digital mixer company's most affordable desk to date (rumoured to be somewhere around €5k).

“I think having this type of product is a strategically important move for DiGiCo and for GSF,” continued Freh. “It really opens up the opportunity for smaller rental companies to join the DiGiCo family. The return on my investment will be extremely quick, as the S21 is ideal for small corporate events, which need high quality audio, but have limited space and budgets, which is a significant part of our business. I can't wait to take delivery.”

Ahead of revealing the S21 at the annual Frankfurt show, DiGiCo MD James Gordon announced that the new group name for the company formed by the coming together of Calrec, Allen & Heath and DiGiCo would be ‘Audiotonix’. Gordon’s team handed out bottles of tonic water to highlight the news.

www.gsfsono.com

www.digico.biz

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