PRS for Music Foundation, Wigwam Acoustics and the Musicians’ Union have teamed up to support four artists as part of the second edition of a Flash Funding initiative.
The lucky recipients are being given access to bespoke monitoring packages - such as in-ear monitoring, microphones and control systems - worth up to £10k, plus advice and training on touring, promotional support and an additional £375 each for touring costs.
The four artists being supported are:
April Towers (Nottingham - to support European and UK dates in May, June and July)
False Advertising (Manchester – to support upcoming UK dates in April and May)
Flight Brigade (London – to support tours and festivals across the UK)
John Joseph Brill (Liverpool – to help with upcoming UK dates)
This edition of The Performance Fund recognises that the cost of consistent, high quality sound is a challenge for emerging musicians along with the general cost of touring which may not be met by live income streams, and will fast-track the winning artists’ careers at a crucial early stage – ensuring tours are as effective as possible.
Joel Perry, Wigwam Acoustics, concert touring manager said, "Wigwam has long been a supporter of emerging talent so we are excited that through this collaboration with PRS for Music Foundation and the Musicians’ Union we can continue to make a valuable contribution to the development of bands and artists at the early stages of their careers. A huge congratulations to the four artists receiving this support, we look forward to using our 35 years of experience growing and nurturing bands and artists to develop their live performance."
Additional mentoring and training from the partners ensures selected artists make the most of opportunities to build links with fans, promoters and venues across the UK.
Kelly Wood, Musicians’ Union’s live performance official added, “We know that emerging artists struggle to break even when touring, despite the effort that goes into each and every gig –this Flash Fund gives artists the chance to improve the quality of their tour and will allow them to deliver their best performance at each show. The winning artists demonstrated a real need for both elements of the funding award, and we look forward to following their live progress over the coming months. It’s been an interesting and valuable experience to work with our partners on this project, and hopefully this kind of support will become a growing trend across the grassroots live music scene.”