Behringer Eurocom distributor POLARaudio recently hosted two events – one in the north, and one in the south of the UK – to present the Eurocom range of products to systems integrators and members of the press. Anchoring the proceedings was Music Group senior VP of marketing, Costa Lakoumentas (pictured), who contended that Eurocom offered integrators a whole range of competitive edges, including a highly competitive ratio of features to product price-point. Lakoumentas highlighted the manufacturing process as a key part of Behringer's ability to deliver the products in the Eurocom range at such competitive prices. Behringer products are all manufactured at Music Group City in Zhongshan, China, where every facet of the production chain takes place in one location. Each building contributes to an uninterrupted flow in the manufacturing process, which has lead to “significant increases” in efficiency and quality control, and to better value for the customer, explained Lakoumentas. John Midgley, managing director of POLARaudio, was buoyed by the events: "Both days were extremely worthwhile and inspiring to all present. Speaking to some of the guests, it became abundantly clear that they had found the presentations very enlightening and would have left with a widely enhanced view of what is, frankly, a fantastic product range. The message, delivered so articulately, was that Behringer Eurocom is a high quality range worthy of very careful attention on the part of systems integrators." "The EUROCOM range offers state-of-the-art, hi-tech digital flexibility with an almost 'analogue' simplicity. More and more integrators are taking note and a rock solid future as a leading professionals choice looks assured." Lakoumentas added: “Everything about the EUROCOM line is different; the industrial design, the rich feature set, latest technologies and of course Behringer’s legendary value proposition. We wanted a distribution partner capable of properly representing the products’ benefits while adding value by supporting integrators across the UK. POLARaudio are that partner, and together we are raising the bar in installed sound.” www.polaraudio.co.ukwww.behringer.com
Behringer chosen for live BBC Radiophonic Workshop gigs
The reactivated Radiophonic Workshop has enlisted Behringer’s X32 digital mixing console and Eurolive active loudspeakers for a series of upcoming electronic music events at the London Roundhouse in November.