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PLASA 2014: Thumbs up for Shure’s Fingertrap at expo

Talent search victors add performance dimension to Shure's PLASA presence

Shure Distribution UK (SDUK) once again made a big splash at PLASA with a raft of announcements for the 2014 expo. Winner of SDUK’s recent talent-grabbing Call for Legends campaign – Welsh foursome Fingertrap (pictured) – were on-hand to lend a slab of live performance colour to MD Peter James’ list of updates.

First up was the the addition of the PSM 300 Stereo Personal Monitor Systems to the existing Shure line of In-Ear Monitoring (IEM) technology. PSM 300 brings 24-bit digital audio processing to the PSM line, while still offering users Shure’s customised mix control. “It takes us to a new point in the IEM market for pro, and it’s the only proper stereo offering in the pro space at that price-point,” said James.

Shure’s QLX-D Digital Wireless system made its UK trade show debut at PLASA. “QLX-D is most definitely the new standard in affordable pro wireless. There are a couple of features missing from ULX-D: it doesn’t have the HD mode, doesn’t have the same range of power settings for the transmitters, doesn’t have Dante; but it still has control and a lot of the features of ULX-D. And it’s computable with Wireless Workbench, which has become the standard in managing RF in professional environments. This outperforms everything at that price-point and redefines expectations of performance at that sub-£1,000 tier for pro users.

In its distribution role, Shure Distribution UK (SDUK) has taken on the WORK Pro Audio line, manufactured by Spanish audio company Equipson, founded in 1995 and based in Valencia. Effective immediately, SDUK will be responsible for all sales and technical support for WORK Pro Audio products in the UK and Ireland, replacing all previous UK distributors of the brand.

“For our systems group it gives us a dimension we’ve not had before. While we can complete budgets with [distributed brand] QSC, we can’t hit everything with it. [With Work] we can provide an affordable, on-budget solution from the ground up,” said James (pictured, right).

But definite stars on the Shure booth were Fingertrap: Frankie (drums), Nick (bass), Sion (keys/vox) and Jimmy (guitar). Shure’s Kirsty Lamport said the foursome were chosen from over 100 entrants across Europe.

“They went down a storm at Montreux Jazz Festival on the Outside Stage. It was pouring down with rain but they got the crowd jumping. And to get the audience jumping there is quite something – if you’ve been to Montreux, you’ll know what I mean!”

Shure’s Call for Legends was the winner of the Marketing Initiative of the Year Award at the Pro Sound Awards on 25 September. “We’re really proud of winning the award,” said SDUK MD Peter James.