PLASA and the Eurovision Song Contest are collaborating for a unique event: PLASA Focus: Backstage Malmö, taking place on 7-8 May, one week prior to Eurovision's live broadcasts, in Malmö, Sweden. The event will provide an opportunity for industry professionals to take a first-hand look at the production technologies used for one of the world's most-watched live music productions. The event will include a series of exclusive backstage tours during technical rehearsals, followed by Q&A sessions with the show's design team and technology providers. There will also be a programme of seminar presentations and an exhibit showcasing the technology, plus dinner and drinks with the team in the evening. "This is something that originated with Sennheiser," explained Eurovision 2013 technical director Ola Melzig. "Like many of the main technology providers, Sennheiser has for some years wanted to have some sort of show-room for their customers where they can explain, in the dramatic setting of the event itself, just how they overcome all the inherent problems associated with such a unique event. All the technical partners we spoke to liked the idea. And we wanted it to be very much in the mould of a regional 'PLASA Focus' event - albeit with a specific Eurovision orientation." Melzig continued: "With the geographical catchment area embracing southern Sweden and Norway, Denmark, and northern Germany, it seems entirely suited to the growing popularity of these PLASA Focus events. We also expect to engage keynote speakers at the trade show, former Eurovision LDs, camera directors and sound designers with in-depth experience of Eurovision and big events who can present on themes such as 'What are the key tools?' and 'How do we use them?'" PLASA's head of events Sophie Atkinson added: "PLASA Focus: Backstage Malmö is effectively a new departure for PLASA Events - the first time that the 'PLASA Focus' brand has 'focused' on a specific show and its production technology, as opposed to the regional trade shows that we continue to develop elsewhere in the world. It was always the plan for the 'Focus' to be adaptable to include a region, or a market sector, or as in this case, a specific production. We think it will prove an invaluable and highly enjoyable opportunity to see inside the workings of this major show."
Photo Credit: M&M Event Production Management www.plasafocus.com/backstagemalmo