">Pro Sound Awards 2017 Grand Prix winner Meyer Sound has paired up with Denmark's Roskilde Festival to deploy reinforcement systems for all stages at its 2018 event. The audio provider will also assist in training the festival’s own technical staff in audio system design, configuration and optimisation.
The partners also outlined proposals for audience education and interactive participation, as well as the formation of a new Roskilde Festival Academy for high-level training throughout the year.
Meyer Sound executive vice president Helen Mayer said: “We feel honoured that the Roskilde Festival reached out to us for a collaboration that is absolutely unique in our industry. Certainly we will offer our extensive technical resources to ensure optimum sound quality at every stage, and at the same time the festival will give us a full-scale field laboratory for new product development and evaluation of audience response."
The partnership agreement was shaped during meetings at Meyer Sound's Berkeley headquarters over the past six months.
The agreement proposes a three-level program of training and education that involves both festival staff and future audiences.
First, the festival will hire and train its own technical staff for designing, deploying, and optimising all festival audio systems. The partners will also work together on ways to educate audiences in sound technology, and to involve audiences in participatory sonic experiences using proprietary Meyer Sound technologies such as Constellation active acoustics and Space Map three-dimensional panning. The third level will focus on developing the competencies of up-and-coming engineers through a close mentoring and education program.
"We realise that hiring and training our own technical staff for sound and lighting is an ambitious step forward, one essentially unheard of in the festival world," says Roskilde head of division (content) Bertel Baagøe. “But we feel this is essential to make sure we can consistently provide the very best results. We want the Roskilde performance to be the highlight for every artist for their entire summer tour."
The education components of the partnership will be under the direction of Roskilde Festival Academy Project Manager Morten Büchert, who also serves as a faculty member at Denmark's Rhythmic Conservatory in Copenhagen.
"Greater understanding of sound leads to even greater musical enjoyment, and we are looking at ways to educate festivalgoers in the basics of audio science. With the launch of Roskilde Festival Academy, we will bring in Meyer Sound's leading specialists, and together we will to offer advanced training to audio professionals throughout the year."
From 2018, Roskilde Festival's exclusive Meyer Sound systems will be solely supplied by Bright Group, a leading Nordic provider of audio, video, lighting and staging services.
"We are very excited about our role as production partner for Roskilde Festival – probably the most prestigious festival in northern Europe. This collaboration is about so much more than just supplying audio systems, and we are honoured to contribute to this forward-thinking project," says Bright Group Sweden CEO Magnus Sjolund.
Meyer Sound systems were deployed at five out of nine stages for this year’s festival.
“The Roskilde Festival emerged from the counterculture of the late ’60s and early ’70s, a time of astonishing creativity and innovation,” observes Signe Lopdrup, CEO of the Roskilde Festival Group.
“As a non-profit foundation, we have maintained that same spirit, as we are driven by a passion for music and not the bottom line. In Meyer Sound, we found a partner with the same cultural heritage and with strong leadership willing to work with us to push festival sound to higher levels of quality and innovation."
Watch the video about the partnership from Meyer Sound below.
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