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Loud announces new executive roles

Loud Technologies has made changes in personnel and given newly expanded roles to its executives Jeff Rocha and Anthony Taylor, writes Paul Watson

Jeff Rocha has been appointed vice president and general manager for EAW; and Anthony Taylor will now take on the role of vice president and managing director for Martin Audio, in a reshuffle which will see both executives assume P&L responsibility for their respective brands as well as all engineering, product development, marketing, manufacturing and sales. On top of this, Taylor will lead the Martin Audio design and manufacturing facility in High Wycombe; and Rocha will do the same for EAW across the pond at its resource in Whitinsville, Massachusetts. Loud Technologies’ CEO Mark Graham says that because Taylor and Rocha are veterans in their respective companies, they will have just what it takes to keep both brands unique personalities intact, as well as upholding a reputation for service and innovation. “Anthony was indeed Managing Director prior to this change, but what’s different now is that he has span of control over all functional aspects of Martin Audio’s business that were previously managed from Loud’s Woodinville headquarters.” explains Graham. “I am confident Martin Audio customers will see an increased level of responsiveness and service from us as a result. This heightened local autonomy will also enable us to provide even higher levels of service to all other Loud brand customers supported by the team in High Wycombe.”