Live Nation has launched Redrock Entertainment Services led by its longtime director Ford Englerth, reports Music Week.
California-based firm Redrock focuses on large scale, live events and specialised production projects across the world. The firm, under Live Nation's new venture, will now expand its role nationally in festival and concert operations, as well as internationally across both live event and corporate specialty production partnerships.
"I feel immensely honoured that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients," said Englerth, president, Redrock Entertainment Services. "We’re just getting underway and already in the last six months, the Redrock Entertainment team has produced major projects in Los Angeles, Chicago, Las Vegas, San Francisco and Miami, with a number of international endeavours slated for 2018."
“Live Nation is always looking to invest in projects and partnerships that produce premium live experiences for audiences around the world, and joining forces with Ford on Redrock Entertainment Services definitely fits that bill,” said Bob Roux, co-president, Live Nation, US Concerts. “His industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners.”