Live Connection debuts at O2 Academy Islington

The O2 Academy Islington was host to the first ever Live Connection recording session which is a new UK initiative to support upcoming and unsigned artists, writes Paul Watson.
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On September 25th, the very first Live Connection recording session took place at Islington’s O2 Academy, which is a brand new initiative put together by Academy Music Group (AMG), Live Nation Entertainment, and industry veteran Pete Webber (pictured), to give support to new and unsigned UK artists. Live Connection, which was officially launched today (Tuesday 11th October), hand-picked seven artists to record and film three high quality audio and video tracks which they could then use for personal promotional use, as well as actively promote to the UK music industry and a vast network of live music fans through Live Connection. “O2 Academy Islington is the perfect venue for Live Connection,” Webber says. “Not only is it a great location, but it is a purpose-built venue, so really well thought out with good stage height, sight lines and acoustics, with superb technical staff on hand throughout the day.” The seven artists came from all over the UK and included Manchester’s progressive rock band, Mount Fabric; Laura Steel, a power-pop diva from Sheffield; Scotland’s newest electro-rock outfit, GoGoBot; and London’s own Halfway To New York, Kites, Reachback, and The Fortunate. Each artist had their three songs recorded and mixed on Pro Tools, which were then uploaded to the Live Connection website; and Live Connection has notified a select number of music and media industry experts to listen exclusively and watch the artists’ performances before promoting the music within the Live Nation, Ticketmaster, and AMH consumer channels. The artist will own the rights at all times, and Live Connection licenses the recordings to release them for 12 months to facilitate earning money from the music during the period that it is the promoter. After 12 months, the rights are handed back, and artists can either extend the deal (if both parties are happy to do so) or potentially release the material under a different label in the future. www.live-connection.co.uk

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