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JBL Fest releases star-studded lineup

JBL Fest gives attendees the chance to be immersed in the JBL brand

JBL Fest is set to take place on October 9 –11 in Las Vegas.

The lineup will see a headline performance by JBL’s newest ambassador and multi-platinum award-winning global superstar Khalid, along with special appearances by fellow ambassador Priyanka Chopra Jonas and basketball legend Shaquille “DJ Diesel” O’Neal. DJ Armin Van Buuren, Bebe Rexha, R&B pop artist and JBL ambassador Mabel, and hip-hop’s famed RUN DMC will also take the stage throughout the week.

JBL Fest gives attendees the chance to be immersed in the JBL brand. “This year, guests will get access to never-before-seen VIP experiences”, said Ralph Santana, chief marketing officer at HARMAN. “We’re rolling out a monumental musical lineup with our newest ambassadors Khalid, Mabel, and DJ Armin Van Buuren, as well as star-studded events, and a unique consumer activation on the Las Vegas Strip. Year three of JBL Fest will be unlike any other.”

Here is a rundown of the schedule for JBL Fest 2019:

JBL REMIX: Wednesday will present a live performance by RUN DMC, hosted by NBA All-Star Shaquille O’Neal at Caesar’s Palace.

CLUB JBL: Thursday, Priyanka Chopra Jonas will host Bebe Rexha and JBL ambassadors and DJs Armin Van Buuren and Tigerlily at JEWEL Nightclub.

JBL LIVE!: Khalid and Mabel will perform at the Brooklyn Bowl.

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