Italian loudspeaker manufacturer Outline has named Luca Giaroli as its new business development manager.
Outline describes Giaroli (pictured) as “an accomplished and skilled marketing manager”, noting that he “also possesses the engineering, technical expertise and practical experience that will focus his energy on expanding the company’s global presence on all levels”.
In the new position, Giaroli will take responsibility for building sales, imaging and branding and Outline’s field training and educational initiatives, reporting directly to the company’s board of directors.
“My mission here is simple, although challenging,” he comments. “I will be hitting the road to meet with our distributors; engage current and new customers; speak with sound engineers and technicians; organise demos and high-profile events to showcase our proprietary technologies; spend time with friends and fans of Outline to gain new perspectives and insights; and assess our competitors in order to identify how we can further enhance and elevate Outline’s market presence, position and performance.”
Giaroli joins Outline from Italian distributor Audiosales. He owned and operated a rental company from 1990–2000.