Formidable Audio – already creating a buzz in live sound by reviving the Turbosound MkIII Flashlight brand – has announced the appointment of Joe Turner as its new sales director.
“It’s an absolute joy to be working at Formidable Audio where we have brought together the UK’s largest inventory of fully-modernised Flashlight [enclosures],” says Turner. “The passion behind Flashlight is infectious and we already have some very strong interest. I very much look forward to reintroducing the system to many major artists.”
Previously working for go-to-market partners Amber Creative, Turner successfully lead the Formidable team through their launch event at east London’s Troxy in November 2015, where two 3 x 3 clusters of the Turbosound workhorse were flown alongside two hangs of d&b audiotechnik J Series for a full-on shoot-out.
According to Formidable, feedback from the evening indicated that 77% of guests preferred the sound of Flashlight, with 10% choosing the line array. Thirteen per cent were undecided.
Turner replaces Brandon Knights, who took a leading role in introducing Formidable Audio but who is no longer with the operation.