'The greatest global opportunity to present as a brand': Top exhibitors on NAMM 2019

Top pro audio exhibitors tell us why NAMM is essential to industry business and what's in store for this year's show
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NAMM show :: PSNeurope

We hear from some of the biggest names in the pro audio sector about what keeps them coming back to the NAMM show year after year...

d&b audiotechnik:

For a second year, d&b will head to California for the annual NAMM show at the Anaheim Convention Center. From 24-27 January, booth #17915 and demo room #204A will be alive with all of the latest developments from the German audio technology company. This includes the global launch of its SL-Series KSL system, a line array system described as delivering ‘nothing short of full broadband directivity control to sound reinforcement projects of any genre, medium or large, mobile or installed’. You can find the d&b booth in the ACC North hall level 2, booth #17915. From there, the d&b demo room is just a short walk across the sky bridge to demo room #204A.

Besides the launch of the KSL system, you will also find examples from the d&b product range, including d&b Soundscape, all loudspeaker series E, T, Y and V-Series, as well as monitors and amplifiers. There will also be a d&b Workflow station on the booth, featuring NoizCalc, ArrayCalc, R1remote, and ArrayProcessing. During the show, d&b will offer multiple demonstrations daily. No registration is required to attend a session.

Maria Fiorellino, marketing manager, Digico:

With NAMM increasing its focus on the pro side of the market, the show has become an ideal forum for Digico to connect with customers, as well as to see which new audio trends are emerging.

The show’s organisers have a refreshing approach, constantly engaging with exhibitors, looking for ways to improve their offering, listening to feedback and, so far, acting on it. Equally importantly, the organisation is keen to encourage exhibitors and attendees from around the world to visit by offering initiative, such as first class educational sessions, networking events, and concerts and performances. This means that NAMM is increasingly gaining more significance for Digico’s US and international client base, making it more important than ever in the company’s calendar.

The timing of the show is also ideal, sitting as it does in the right place of the touring calendar. This, along with events such as the Parnelli Awards, which now takes place during the show, and initiatives like the TECnology Hall of Fame, has made it critical for Digico to attend and made it a pretty special place to be.

At this year’s NAMM Show, Digico will be taking the opportunity to launch some exciting new integration options, showcase the upgraded options for existing SD consoles and, of course, there will be a few surprises, too.

Simon Poulton, Focusrite:

NAMM, for us, remains the single greatest global opportunity to present who we are as brands to the entire industry, and at the same time, to be something more than just the products that we make. With NAMM being so multifaceted, it’s an amazing platform for us to engage with retail, other brands with whom to collaborate with, and a wide selection of end users, all of which really helps us feel connected to the industry and community in which we exist.

This year, Hall A booth #11110 is home to the Focusrite Solutions Hub, hosting Focusrite products and support staff ready and eager to meet one-on-one with each customer. Visitors can discuss their audio needs, problems, and workflow solutions with our experts whilst sitting at comfortable desks with a bottle of water and charging their phones.

The Focusrite Solutions Hub embodies the company’s commitment to removing barriers to creativity with state-of-the-art hardware, along with industry-leading customer care, support and knowledge. When they leave, we want them to feel rejuvenated with passion for their craft, and with the knowledge that Focusrite is a brand that cares. Show attendees will also have a special treat in store on our Novation booth in Hall A booth #10506. The Novation Arcade is a unique configuration demonstrating Novation’s products in fun, cerebral, and interactive ways, utilising sight and touch in addition to sound.“

Funktion-One/Sound Investment:

Funktion-One returns to NAMM for the second consecutive year with distributor for North America, Sound Investment. After making its debut in 2018, Funktion-One and Sound Investment were keen to exhibit again and build on the impact their participation made last year. Funktion-One technical sales director, David Bruml, said: “It’s difficult to fully quantify what you get out of any trade show but we felt that NAMM was a good show for us, so we’re looking forward to being there again in 2019. We’ll be showcasing loudspeakers from across our ranges and look forward to plenty of productive conversations.”

Senior representation from Funktion-One will be in attendance, alongside the directors and staff from Sound Investment. The Funktion-One/Sound Investment stand will showcase the Evo 6E full-range speaker, Evo 6E L115 mid-bass speaker, F124 bass enclosure, a BR118/ F1201 system, the PSM318 DJ monitor and the PSM12 wedge monitor.

Sound Investment’s Todd Konecny explained: “Our business is built on solid relationships and NAMM gives us the perfect opportunity to connect with both new and existing customers. We were attracted to the show last year, in part because of its renewed focus on pro audio, and came away from it with a lot of positivity about our involvement. We’ve had a busy year and we’re looking forward to heading back to NAMM in January.”

Since NAMM 2018, Sound Investment has delivered Funktion-One sound to a wide range of projects, including: Ravine (Atlanta), Sidebar (San Diego), Academy (Los Angeles) and Palms Casino Pool and Nightclub (Las Vegas).

JoeCo:

At the 2019 NAMM Show, JoeCo will be returning to the Anaheim Convention Center with its Cello desktop interface that offers features such as 384k recording and a 125dB dynamic range. Designed and built in the UK, Cello has been created to combine high-end performance and classic design. With 22 inputs and four outputs, the USB 2.0 interface for Mac and PC boasts a true analogue front end, a 125dB dynamic range and up to 384k recording. Also featured is its Adaptive Conversion technology and JoeCo’s new Top+ algorithm. Visitors to booth A-12108 will also have the opportunity to get up close with the BLACKBOX family of multi-track recorders.

What began a decade ago with the BBR-1B has now grown to encompass versions of the recorder with both Dante and MADI capability, with the BBR64-DANTE and BBR64-MADI respectively, as well as built-in, JoeCo-designed preamps with the BBR1MP. In addition, the award-winning BLUEBOX range will be on-hand at the show.

Laurent Vaissié, CEO, USA and Canada, L-Acoustics:

NAMM has always been the place where the music world meets and it has now also demonstrated its ongoing commitment to professional sound. L-Acoustics returned to the trade show as an exhibitor last year and is pleased to do so again in 2019. Our company will be more than doubling its footprint this year at NAMM, with a new demo space to showcase our trailblazing multidimensional sound technology powered by L-ISA Immersive Hyperreal Sound, as well as an interactive showroom concept populated by our latest loudspeaker products, processors, and software.

The combination of technology showcases, education opportunities, and exciting awards ceremonies make NAMM a great place to reconnect with peers and key clients, as well as reaching the broader audience of music enthusiasts who help our industry thrive. The January timing in our annual events calendar, in addition to NAMM’s location not far from our US headquarters, make this show a great way to kick off our year. Please visit us at booth #17208 and demo room 203A.

John Monitto, director of business development, Meyer Sound:

The Meyer Sound stand #17800 will highlight a wide range of its products for portable and installed sound reinforcement and studio applications. A feature this year will be the new Slim System, comprised of the UP-4slim ultracompact loudspeaker and its companion MM-10ACX subwoofer in a pole mount configuration. A complete UP-4slim system provides high fidelity, extended bandwidth and remarkable power output in a discreet and portable package.

The stand also features a 7.1.4 mixing system demo, employing Amie precision studio monitors and Amie-sub compact cinema subwoofers. Representing Meyer Sound’s LEO Family of line arrays will be a ground-stack configuration of its LINA line array loudspeakers over a 750-LFC low frequency control element.

Exhibiting at NAMM has become increasingly important to Meyer Sound as the show has broadened in recent years to incorporate the pro audio market at a higher level. This is evident in the new partnership with the Audio Engineering Society, which seems to have abandoned West Coast conventions in favour of a strong presence at NAMM.

As Southern California is such an important market for Meyer Sound, particularly in the realm of film and video postproduction, we find that NAMM provides a convenient focal point for meeting with key clients in the area. Also, NAMM is now the site of the TEC Awards ceremonies, an event always of interest to Meyer Sound. This year, for example, our SIM (Source Independent Measurement) System will be inducted into the TEChnology Hall of Fame while the Bluehorn System studio monitor and VLFC (very low frequency control) element have been nominated for TEC Awards in their respective categories.

Mick Olesh, EVP sales and marketing, Waves:

Waves is very excited about the upcoming NAMM show. It is an exceptional opportunity to personally meet, share and learn from our community, and enable visitors at our booth to experience unique artist presentations from which they can learn first hand the tricks of the trade from knowledgeable and established engineers.

Waves Product Specialists will be on the booth floor, providing hands-on demonstrations of the latest Waves product releases. This will include the Axis One: a standardised computer, custom-designed and optimised to run Waves audio applications and packed in a road-hardy halfrack 2U case; the SoundGrid Server One-C: a plugin processing powerhouse which relieves your computer from plugin processing, enabling it to run hundreds of SoundGrid-compatible plugins in real time, live or in the studio; the SoundGrid Extreme Server-C: a compact and sturdy yet powerful unit which can effortlessly process hundreds of SoundGrid-compatible plugins in real time, live or in the studio as well as the Server One-C, while taking the space of only half the width of a standard rack; the small but mighty SoundGrid Mobile Server which great for travelling, mixing small live shows, or for use the studio and can be taken anywhere you go, boosting your plugin processing power, and the prevalent eMotion LV1 Live Mixer V10, now with updates and new features, including I/O sharing.

Musicians and producers will be able to benefit from valuable hands-on demonstrations of Waves’ expanding line of virtual instruments, including the Inspire Virtual Instruments Collection and the recently released Flow Motion FM Synth, which combines the best elements of FM (frequency modulation) and analogue-style subtractive synthesis into one powerful virtual instrument. Waves is especially excited at the prospect of revealing and demonstrating a unique, compelling and innovative plugin at the NAMM show that will dramatically change how you mix and was developed in collaboration with one of the most prominent engineers in the industry today.

Alan Macpherson, GM, Yamaha Professional Audio Division:

Yamaha Corporation of America has long maintained a very significant presence at the NAMM show in Anaheim, exhibiting the best in musical instruments and professional audio products. With NAMM’s recent partnership with AES and the TEC Awards, the show has now become even a larger force in the live sound and sound reinforcement arena. With this trend in mind, Yamaha Professional Audio has shown new product from its commercial product line over several years, adding to its large presence for its more portable pro audio product aimed the musical instrument channel.

Specifically, the company has featured RIVAGE PM Digital Audio Consoles and its superior Dante integration and wireless microphone control on its world renowned digital audio consoles (including CL and QL Series), its NEXO line array products, Commercial Installation Solutions (CIS), new Dante enabled L2 switches, and networking applications. This coming year’s NAMM show will also mark the show’s debut of the Yamaha DZR Dante speaker line, as well as the launch of a new NEXO product.

As we continue to offer our customers complete, integrated solutions, the overall Yamaha theme this year is “Creating Perfect Systems” and this will serve as our overarching theme for 2019. Of course, the Yamaha Entertainment Group’s concert extravaganza on the Grand Plaza will showcase our RIVAGE Digital Audio Consoles, as well as our classic NEXO line arrays. Yamaha Commercial Audio is will be presenting at Booth #17819 in the Pro Audio Hall and will once again participate in AES@NAMM.

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