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Belgian rental giants announce ‘strategic co-operation’

Belgian companies Flashlight/APR and DEE Sound & Light are to co-operate with regard to the rental of professional sound, lighting, backline and rigging equipment.

Belgian companies Flashlight/APR and DEE Sound & Light are to cooperate with regard to the rental of professional sound, lighting, backline and rigging equipment.

Although the two parties are long-term collaborators, this latest announcement ushers in a new phase of co-operation. For example, DEE’s managing director, Andre Schneider (pictured), will now become responsible for the general management of Ampco Flashlight Rental in Belgium as well as retaining his existing duties. DEE Sound & Light continues its operations as before under the same roof as Ampco Flaslight Rental.

Previously known as Flashlight/APR, the company’s transition of name to Ampco Flashlight Rental means that it carries the same moniker as its Dutch parent/counterpart, reflecting the unified Ampco Flashlight Group rental and management structure.

“Ampco Flashlight is a market leader in the Netherlands and an important player in Europe,” said Schneider. “DEE is known as a small, but extremely high-quality company in Belgium and abroad. Both companies are reputable rental companies in the field of broadcast, theatre, concerts, events, rental of single products and festivals. Exactly this combination – the large equipment stock and the number of experienced employees – makes it interesting for both parties to work together.”

The new collaborative venture is based out of a property in industrial park (industriepark) Hoek 76 in (2850) Boom, Belgium.

www.ampco-flashlight.be
www.ampco-flashlight.nl

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