UK: Upgrade Pass is a response to the challenges presented by the forthcoming UK spectrum reallocation programme, writes David Davies. The new Audio-Technica scheme entitles users to a discount of 55% off the purchase price of replacement wireless systems they have to buy as a result of PMSE's loss of its existing UHF frequencies.
Specifically, new purchases of Audio-Technica wireless equipment made between January 1 2010 and December 31 2011 will entitle the customer to trade in their systems when Channel 38 equipment becomes available without further full investment. To activate the Upgrade Pass and receive the 55% off RRP discount when they come to replace their systems, users need to register their products with Audio-Technica within 30 days of purchase.
The list of Upgrade Pass-eligible equipment features the 1800, 3000, 4000 and 5000 series, as well as the M2 and M3 In Ear Monitor systems. More information on the scheme is available on the dedicated website (link below).
UK senior marketing manager Harvey Roberts tells PSN-e: "Whilst Audio-Technica appreciates the work being done on behalf of the industry by BEIRG in lobbying the government for compensation, it is likely that any compensation on offer will only be for equipment bought prior to Ofcom's "Clearing the 800MHz" consultation published earlier this year. Our Upgrade Pass offers an immediate solution for those customers needing to buy new wireless equipment throughout 2010 and 2011. In conjunction with this, we will be working hard to bring futureproof products to market over the next two years, but we also felt it was our responsibility to help our customers immediately and not to simply wait and see what would happen - and I am very pleased with the positive feedback we have received from our customers."