Andy Rust revs up for TC Group marketing role

Former Peavey man is new VP for Install & Tour
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TC Group has appointed Andy Rust to the position its VP of marketing for Install & Tour, with responsibility for the marketing of TC Group brands – primarily Tannoy, Lab.gruppen, Lake and White Acoustic.

Based at Tannoy’s headquarters in Coatbridge, Scotland, Rust has assumed the lead role in the marketing of the Install and Tour verticals and the managing of the core I&T marketing team, as well as the delivery of strategy and co-ordination of other marketing teams around the world.

Rust previously served a nine-year tenure as Peavey Electronics’ European marketing manager. The business studies graduate begins his role in Scotland as Peavey winds down its Corby-based operation. Mark Flanagan, the former TC incumbent, has taken a job outside the pro-audio industry.

In congratulating Rust on his new position, Andrzej Sosna, CEO of TC Group’s Install and Tour verticals, said: “Andy has a wealth of experience of marketing and the audio industry having spent 13 years at Peavey [in total]. His diverse experience in traditional and cutting edge media tools will benefit us greatly in the Install and Tour market vertical.”

“I am really looking forward to getting settled in and working with the fantastic team that TC Group has built up over the years,” said Rust. “I am especially proud to be working out of the UK Tannoy office, having observed the company pushing their unique transducer technology forward, year on year, as well as manufacturing beautiful products out of this UK operation."


TC Group announces creation of TC Group International

UK/DENMARK: A restructuring initiative has resulted in the formation of a new organisation known as TC Group International (TCGI), reports PSN-e. The new organisation - which came into operation yesterday (February 1) and will operate out of Aarhus in Denmark and Coatbridge in Scotland - will provide a "new and revitalised sales and support structure based on vertical markets" across all TCGI-owned brands - Tannoy, TC Electronic, TC Helicon, Lab.gruppen and Lake - as well as distributed brands Dynaudio Acoustics and Blue Microphones.