Dick Clark Productions’ American Music Awards took place on Sunday November 24, featuring special immersive performances with Dolby Atmos from pop stars Lizzo, Dua Lipa and Post Malone.
This is the first major awards show to put on Dolby Atmos performances and it took six weeks of planning and one week of installation to see it come into fruition.
Lizzo played her ballad ‘Jerome’ in Dolby Atmos, while Dua Lipa sang ‘Don’t Start Now’ and Post Malone performed ‘Circles’ in the immersive format.
The event took place at the Microsoft Theater in Los Angeles and the immersive feature required a unique sound system installation to make it work, involving the implementation of 250 speaker boxes and 17 JBL line arrays.
Dolby Atmos was initially just launched for cinema in 2012, but it has quickly grown into something much bigger. Now, Dolby Atmos has partnered with Universal Music Group and Warner Music to make the Dolby Atmos experience more accessible, collaborating with artists, record labels, streaming services and consumer electronics manufacturers to make this happen.
“Dolby’s heritage is rooted in music, and we’re continuing to build upon that legacy by reinventing how music is experienced – creating new shared moments for artists and fans alike,” said Todd Pendleton, senior VP and CMO at Dolby Laboratories. “The American Music Awards was the perfect place to showcase the future of music through this first-of-its kind Dolby Atmos experience.”
“Listening to these songs in Dolby Atmos unleashed every musical detail as it was meant to be heard, completely immersing our live audience in a whole new way,” commented DCP CEO Mike Mahan.
During the AMAs, Dolby also kicked off a new Dolby Atmos Music consumer campaign featuring Lizzo, which aired as a broadcast commercial and is now available on YouTube.