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AEG Live and CTS Eventim unveil the Eventim Apollo

The London venue formerly known as the Hammersmith Apollo has been unveiled with a new look and a new name following a multi-pound purchase and investment from new owners.

As reported in sister publication Music Week, the venue formerly known as the Hammersmith Apollo has been unveiled with a new look and a new name – The Eventim Apollo. The new name for the legendary live music venue follows a multi-million pound purchase and investment from owners AEG Live and CTS Eventim that has seen them recreate the venue’s iconic 1932 Art Deco design. Technical upgrades included moving the down stage edge back to its original line, just in front of proscenium and the installation of multicore routes into the floor. Additionally, the organ lift was completely rebuilt and lowered so that it now sits below the front row. Phase two of Eventim Apollo’s renovation will continue for the next six-to-nine months. Klaus-Peter Schulenberg, CTS Eventim CEO said: “With this name sponsorship, we are making a commitment to the quality of the experience that music and comedy fans will enjoy at the Eventim Apollo, and also to the quality of the ticketing services Eventim is offering to the British fans. We are here to stay. And while Eventim may not be a household name in the UK yet, we are determined to make it one!” Colin Chapple, CEO of AEG Live added: “When AEG Live and CTS Eventim purchased the business twelve months ago we knew the venue needed some serious TLC. Both of our companies are synonymous with delivering a high level of customer comfort and quality in our venues and at AEG, it’s in our DNA to ensure we continually innovate and invest in our properties – keeping our venues current/up to date, and ensuring our fans needs are being met. “I am sure when you have time to look around or indeed come back to enjoy a concert or comedy night you will appreciate we have made real improvements in this first phase to what is one of London’s premier venues.”