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Adamson adds Amas Produksjon as Norwegian distributor

CEO Morten Paulsen sees Amas Produksjon’s sales model as a direct route to breaking Adamson products into the Norwegian market.

Announced at Prolight+Sound this year, Norwegian sales and hire company Amas Produksjon is the latest distributor to join the Adamson team. Amas specializes in turn-key pro-audio solutions including everything from rental to full sound design, installation and 24hr service to their clients in installation and live touring markets. Amas CEO, Morten Paulsen (pictured) commented: “We have always known that Adamson was a high quality manufacturer. Our engineers are constantly touring in Europe and we’d only heard good things. We were comparing the speakers available in the pro-audio industry and Adamson stood out as the best. We contacted the European office and ask about the products and after some discussion we knew it would be a great fit for our business. A few short months later the deal was made and we’re excited to be partnered with Adamson.” Adamson has, up until this point, been an unknown commodity in the Norwegian market but Paulsen sees its sales model as a direct route to breaking the products into the market. “Our rental department uses brands featured in our sales catalogue, which gives us a great opportunity to demo our equipment, do showcases and provide a working knowledge of the products we sell. Our business is perfectly suited to introduce new brands to this market. The fact that we are ready to put them to the test against other manufacturers shows that we believe in the quality of the products. It also doesn’t hurt that they sound amazing,” concluded