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World Cup session for AVNetworks 2010

Marthinus Bester – who played a key role in ensuring the provision of high-quality audio at one of the World Cup 2010 host stadia – will be among the speakers at next month’s PSNE co-hosted networking event.

Marthinus Bester – who played a key role in ensuring the 2010 World Cup was complemented by high-quality stadium audio – will be among the speakers at next month’s event. Taking place on 15 September at the Earls Court Conference Centre alongside the PLASA 2010 event, AVNetworks 2010 conference is set to throw new light onto the business and technology behind networking protocols.

A major new event co-presented by Pro Sound News Europe and sister title Installation Europe, AV Networks 2010 provides an opportunity to take stock of the fast-moving networking segment.

According to conference chairman Roland Hemming, the day is aimed at three types of attendee: “Those who are just learning about networking and are keen to find out more; those who are using networking technology already but want to explore some of the more complex issues; and those who aren’t necessarily interested in the nuts and bolts of the technology, but are keen to find out how it is going to change the economic model of the industry.”

The day will present a rounded picture of AV networking from a variety of perspectives. A panel of end users and venue representatives will discuss customer expectations of networking, while another panel session will see manufacturers’ representatives discuss why they have adopted particular standards, and how they see the future developing. Elsewhere, there will be discussion of video networking, and the integration of networks with IT and building automation systems.

The conference comes as the influence of the IT sector is looming ever-larger over the world of AV networking. “I am concerned that if we don’t get to grips with some of the problems [surrounding AV networking], the IT sector will take the initiative and say ‘this is what is going to happen’,” said Hemming.

Following the chairman’s opening remarks, an introductory session will be given by Lee Minich, president of Lab X Technologies and marketing work group chairman of the AVNu Alliance. Next, the morning’s keynote presentation will be given by Marthinus Bester, ICT manager, Greenpoint Stadium Cape Town and IT manager, SAIL Stadefrance. Greenpoint was one of the stadia used in this year’s FIFA Football World Cup, and Bester spent 18 months preparing the venue for the event.

His presentation will focus on the different technologies used at the stadium for audio, CCTV, broadcast and other systems, and will make the case for combining or simplifying the various networking standards used. He will examine the business drivers for networked solutions, and the questions that need to be asked to ensure that technology investments are made wisely. Bester will also examine the differences between what was initially expected of a FIFA World Cup Stadium and what was finally delivered.

“Marthinus Bester will give AVNetworks 2010 a viewpoint from someone who has been involved in a top-level installation,” says Paddy Baker, editor of Installation Europe. “Thanks to his IT background, he will also provide some valuable insights into the contentious areas surrounding AV/IT convergence.”

The final session of the day, led by Roland Hemming, will ask whether the various top-down and bottom-up perspectives presented during the day are meeting in the middle.

PSNE editor Dave Robinson notes: “With new announcements about AVB and other networking technologies emerging on a near-weekly basis, there could hardly be a better time to take stock and consider the way forward for the industry. AVNetworks is a must-attend event for anyone whose professional life requires them to be involved with designing or specifying networking solutions.”

Sponsored by Riedel, Meyer Sound and Aviom, AVNetworks 2010 takes place on Wednesday 15 September at the Earls Court Conference Centre alongside the PLASA 2010 event. Tickets can be booked at the AV Networks 2010 website. Discounts are available for members of InfoComm, CEDIA and PLASA, and also PLASA exhibitors. A ticket to the conference also grants entry to PLASA 2010 and most of its associated events and seminars.