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NAMM 2020: Avid debuts new products and developments

“Our NAMM debuts show how Avid is delivering powerful and professional capabilities of its high-end solutions in smaller, more affordable form factors," said Dana Ruzicka, chief product officer and SVP at Avid

Avid Pro Tools 2020

Avid has revealed many major updates and new products at NAMM 2020.

“Our NAMM debuts show how Avid is delivering powerful and professional capabilities of its high-end solutions in smaller, more affordable form factors that advance the creativity and opportunity of all users from musicians, producers, engineers to composers, teachers or students,” said Dana Ruzicka, chief product officer and SVP at Avid.

Pro Tools 

The first release of Pro Tools 2020, which provides support for macOS Catalina, delivers Folder Tracks for more flexible session organisation. Tracks can be grouped in up to nine folder levels, a top-level folder and eight nested folders, that can be collapsed and colour-coded for easier navigation.

Pro Tools | MTRX Studio is Avid’s new audio interface, which enables users to eliminate configuration complexities by replacing multiple devices in the signal chain. It is ideal for recording, monitoring and routing audio across multiple rooms and devices, with the ability to tune speakers with its built-in calibration, create monitor profiles and fold down mixes.

With the introduction of Avid’s new Pro Tools | HDX Thunderbolt 3 Chassis—built in partnership with Sonnet Technologies—Avid is bringing Pro Tools I HDX, a low-latency DSP-accelerated audio production system to an easily connected, Thunderbolt 3 desktop or rack solution. Also, with the addition of the new Thunderbolt 3 chassis, there are pre-configured bundles, featuring Pro Tools | Ultimate, Pro Tools | HDX, and Pro Tools hardware I/O at significant savings.

Control Surface

Avid S1 packs the features of Avid’s high-end consoles into a portable, slimline surface. Avid S4 was specifically modelled off of Avid’s S6 control surface but at a more affordable price and for small- to mid-size music and audio post facilities.

Like the S6, the S4 and S1 are powered by EUCON to offer deeper integration with Pro Tools and Media Composer, plus native support for third-party applications such as Logic Pro, Cubase, Premiere Pro and more.

The latest Avid Control app offers expanded functionality and views, enabling users to take control of their favourite audio and video software from their iOS or Android tablet or smartphone. Users can wirelessly control the recording, editing, mixing and monitoring functions of their software, getting great visual feedback and access to hundreds of commands. When used with Avid S1, Avid S3, Avid Dock or other Avid controllers, users gain extensive touch workflows and custom control.

Sibelius 2020

Sibelius 2020 introduces new auto-optimising features that ensure scores always look perfect, even while users are still composing, so they can spend more time on their music rather than editing and formatting a score. It also comes with a refreshed set of House Styles to give scores a more modern or classical look. In addition—and in partnership with Berklee School of Music—Sibelius includes many new accessibility enhancements that enable visually impaired users to manipulate every aspect of their score.

Live Sound

Avid VENUE | S6L is a digital mixer with high processing power and sound clarity, designed to mix and record any sized live production easily. Mixing large productions has been made easier than ever before with the introduction of the 48-fader Avid VENUE | S6L-48D control surface.

In addition, together with the recent Avid VENUE 6.2 software release, S6L now supports dual operator workflows, making it ideal for programming theater sound, mixing live broadcast events and other complex productions.

Apps and Services

For artists, musicians, and creators wanting to stream and sell their music while keeping 100 per cent of their earnings and rights, AvidPlay offers a one-stop service to distribute music to Spotify, Pandora, Amazon Prime Music and other major streaming services around the world. Now, it offers unlimited plans starting at $24.99 per year, distribution to Apple Music and TikTok, and social links for users to easily share their latest release. Users also now can promote featured artists and collaborators on their tracks.

Free to all Avid creative tools users, the mobile and desktop Avid Link app allows users to manage their products and add-ons easily, endorse others’ talents and skills, as well as share work from their portfolio directly in Lounges.

You can find Avid at NAMM 2020 at booth 15502, North Hall.