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Pro-audio industry ready for Russia

NAMM Musikmesse Russia and Prolight + Sound NAMM Russia are reporting the participation of nearly 200 companies at the Moscow debut of the music and pro-audio trade shows.

A reported 190 companies from 18 countries will be heading to Moscow in mid-May for the first NAMM Musikmesse Russia and Prolight + Sound NAMM Russia, to be held in Moscow 16-19 May 2012. The new trade shows, announced last summer, are being co-produced by Messe Frankfurt, producers of the International Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai, and NAMM, subsidiary producer of the NAMM Show and Summer NAMM. According to the producers, “the Russian musical market is potentially the largest in Europe, characterized by the large population of around 145 million people, developed musical culture and sustainable growth trends over the last years. The volume of the Russian musical instruments and technologies market is estimated at 600 million Euro (2008).” In addition to growing new Russian markets, the trade shows will also help support their development, by reinvesting some of the proceeds of the conference into professional development courses. Future advocacy efforts to ease trade regulations with Russia are also planned.