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PLASA Awards triumph for Martin Audio, Outline

The loudspeaker giants both received honours during the 2010 PLASA Awards for Innovation, which took place during the PLASA Show last week.

For the first time, the Awards for Innovation were judged ‘live’ in front of show visitors and a camera crew. Attendees were able to watch the process replayed on large screens in the interactive Innovation Gallery for the rest of the event.

PLASA CEO Matthew Griffiths presented a total of Seven Awards for Innovation and one Gold Award, along with this year’s Gottelier Award, which went to Fred Foster from lighting company ETC.

Outline was among the seven Innovation awards recipients and won its honour for the Mini-COM.P.A.S.S. iMode vertical line array. Explaining their choice, the judging panel remarked: “This loudspeaker’s combination of generic IT and innovative line array technology represents a step forward for the industry in systems integration. The cabinet’s built-in web-browser support makes it possible to control a complete loudspeaker array from a plethora of industry standard devices.”

“This is the third award won over a relatively short period, confirming the avant-garde features that have distinguished our brand for almost forty years, and we’re obviously very proud,” commented Outline’s Michele Noselli. (Inset picture above depicts Outline UK’s Peter Barnard and Giorgio Biffi from Outline HQ in Italy during PLASA 2010.)

Elsewhere, Shure’s PSM 900 in-ear wireless monitoring system received one of three special commendations, but the ultimate trophy during the well-attended event went to Martin Audio, who received the sole Gold Award for its much-discussed Multicellular Line Array (MLA). The system’s innovative features, said the judges, “allow Martin Audio to take array tuning and deployment to new levels previously unobtainable using the human ear”.

Martin Audio R&D director Jason Baird (pictured, right, on the homepage with PLASA vice-chairman Ed Pagett) commented: “This Award recognises three years’ dedication to the development of this system by the design team. Rather than simply introduce another iteration of line array we were determined to create an intelligent system that would completely change the game. We are gratified that the judges recognised that the Multicellular Loudspeaker Array principle has now set a new benchmark.”

Summing up, PLASA CEO Matthew Griffiths remarked: “The recipients of these awards showed once again how the most innovative thinkers in our industry continue to push the boundaries of what can be achieved by combining technological insight with exciting creativity.”

In line with PLASA Show tradition, £12,000 of award nomination fees were donated to charitable causes, including Behind The Scenes, Light Relief and Médecin Sans Frontières – the last-named a favourite of well-known industry PR David Neal, who passed away earlier this year.