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‘A clubhouse for industry education’: NAMM 2018 gets new training hub

New for 2018, the Namm Show will amplify its education offerings for all facets of the industry, with more than 350 training opportunities for pro audio and event technology professionals...

Housed in the NAMM U Education Center at the Anaheim Hilton, all-new educational programmes at next year’s NAMM will be hosted by leading industry organisations, including – for the first time – the Audio Engineering Society (AES) and Entertainment Services and Technology Association (ESTA).

“It’s difficult to describe the scope of the education programme at The 2018 NAMM Show because there’s never been anything quite like it,” says Zach Phillips, NAMM’s director of professional development. “With our partners, we’re tripling the amount of pro audio and event technology education at the show. We’re creating a new five-storey education campus. We’re building the platform to advance industry knowledge and professional opportunities for the crossroads of the industry. From the studio engineer and live sound practitioner to the music retailer and even performers, The NAMM Show will offer a remarkable range and depth to its educational programming.”

Pro-grade pro audio programmes

The AES@NAMM Symposium’s professional-grade programme will offer a series of inter-related, hands-on training sessions presented by experts from key equipment manufacturers. Themes for these academies include line array loudspeaker systems, live sound consoles, studio technologies and entertainment wireless technologies, and sound system measurement and optimisation. Programme director Mark Frink is curating live sound content; renowned author and recording engineer Bobby Owsinski heads up the studio and recording technology session series; and sound reinforcement specialist John Murray will coordinate measurement and system optimisation sessions.

During AES@NAMM’s Line Array Loudspeaker System Academy, attendees will have the chance to discover the key operational features and deployment of contemporary line-source arrays, while the Live Sound Console Academy will comprise daylong, hands-on sessions regarding control-surface orientation, exploring each console’s use, features and operation.

The DAW Academy sessions will focus on how to use key components of a recording or production studio to achieve professional results with on-site live musicians. Application examples will include digital audio workstations, microphones, interfaces, monitor loudspeakers and more. The Entertainment Wireless Technology sessions will explore how to set up and use RF systems within a shrinking UHF spectrum environment. The Measurement and System Optimisation sessions will spotlight current techniques for testing and fully optimising system performance.

Training sessions

The NAMM Show’s audio production education will also be rounded out with more than 100 additional education sessions, including TEC Tracks sessions, Dante certification training and a future-forward programme from Advanced Audio + Applications Exchange (A3E).

TEC Tracks, in particular, will feature 70-plus free sessions for audio and music industry professionals. Some of the classes on offer include ‘Professional studio pre-production’, ‘Mixing techniques from an artist’s point of view’ and ‘How to make a hit record’, among many others.

A3E will bring back its ‘Future of Audio’ series for three full days this year. Session highlights include ‘The future of sensor technology for musical instruments’ and ‘Advancements in touchscreen technology for music production,’ along with ‘VR and AR for musicians and audio developers’.

Event technology masterclasses

Likewise, The 2018 NAMM Show will feature more than 40 event technology sessions in everything from lighting to rigging and safety. These will be hosted by the likes of the ESTA, Projection Lights & Staging News, Front of House and Stage Directions magazines, Lighting and Sound America magazine, and others.

Just a few topics that will be covered in these classes include video direction, media servers’ expanding role in production, women in production and a lighting designer roundtable. Plus, ESTA has curated four tracks of progressive education – lighting, lighting networking, rigging and safety – designed to offer in-depth knowledge to event tech and design professionals, along with those responsible for safety.

A new NAMM U campus

All education and training events will take place at the NAMM U Education Center, a five-storey education complex located inside the Hilton Anaheim. This new NAMM Show feature will be the ultimate hotspot for professionals seeking to advance their careers and businesses. Along with multiple floors devoted to education programmes, the NAMM U Education Center will offer plenty of room for members and attendees to network and share. Phillips likened the venue to a “clubhouse for industry education”.

“We’re even changing the live music in the lobby to give the entire space a coffee house vibe,” Phillips added. “We’ve long dreamt of building a centre of industry education that’s an extension of The NAMM Show itself. In 2018, that dream is coming to fruition.”

The 2018 NAMM Show will be held on January 25–28, 2018 at the Anaheim Convention Center. ν