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Music Group invests €38 million in new corporate campus

Citing “overwhelming demand for new products” as the reason for the investment, the new 50-acre complex will house Music Group’s operations in Guangdong, China.

Music Group is investing $50 million (€38 million) in a new 50-acre complex in Guangdong that will house its Chinese operations, said founder and CEO Uli Behringer. The facility will be modeled on the ‘corporate campus’ style of building typical of Silicon Valley, which houses headquarters for Apple, Google and Intel among others. According to the company, the investment comes at a time when it’s current Music Group City site is stretched to capacity “with overwhelming demand for new products.” “It is my distinct pleasure to announce the fulfillment of a major objective of our Group today with the start of this incredible undertaking,” said Behringer at a gathering of employees and dignitaries. “This new home will bring together our people from several different sites, our world-class manufacturing and integrated logistics teams into one environmentally sustainable location woven into the natural local landscape. My goal is to make this a place where talented people can attain their life goals without compromise.” The new campus will be home to nearly 5,000 employees and is to include over three million square feet of automated factory space housing over 100 surface mount machines, automated transducer lines, injection molding and hydro forming facilities and a total “clean-air” wood products and painting pavilion. The company’s agency test labs will be expanded with additional RF and TDMA facilities and a new anechoic chamber will be built for acoustical testing. The campus will also offer housing for almost two thousand company employees and include on-site educational, child-care and health facilities. International consultants to advise on site development, livability and environmental concerns have been commissioned to ensure long-term satisfaction for workers and minimal impact to the surrounding eco-system. It is expected to be completed by 2014.