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Martin Audio bolsters Eastern European presence with new distribution agreement

Martin Audio has appointed SD Sistemi as its new distributor for Bosnia and Herzegovina, as the company looks to grow its reach in the Eastern European region.

The Bosnian specialist initially approached Martin Audio to discuss distribution for the brand at ISE in Amsterdam earlier this year.

“During that show we attended the presentation of their new products which were really amazing — and we decided there and then that we wanted these products in our portfolio,” stated SD Sistemi CEO, Dragan Šukalo.

Bradley Watson, Martin Audio’s EMEA sales manager, also hailed SD Sistemi as an ideal fit for the company.

“When I met the SD Sistemi team at ISE, it was clear they were keen to work with us and following another meeting at Prolight+Sound, where we spent more time with their team in the demo room, the natural step was to formally confirm them as Martin Audio distribution partner in Bosnia and Herzegovina.”

Based in Banja Luka, the company SD Sistemi was formed in 2007 and has steadily built up a portfolio of brands over the past decade. “We had received offers from other prestigious brands but decided on cooperation with Martin Audio because of their reputation, the quality of their products and popularity of the brand around the world,” continued Šukalo. “We have noticed that the market is now starting to offer huge potential and that now is the right time to invest. There is an increasing demand for premium brands and Martin Audio will satisfy the needs of our customers and help modernise the entire market in our country.”

The company already has Martin Audio’s CDD Live installed in its demo room, for which it is gearing up to launch a number of special promotions, as it is with the new BlacklineX series.

“Long term, we are convinced that Martin Audio will make a substantial contribution to our turnover,” Dragan Šukalo concluded.

It’s been a busy few weeks for Martin Audio, with the company announcing earlier this week that it would be hosting two special industry open days to coincide with the London PLASA show. It also announced the recent appointment of product support engineer Simon Purse.