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LL Cool J launches online studio at CES

Rap star launches Boomdizzle – an online community with a virtual recording studio – at the global consumer electronics showcase on Tuesday, writes Erica Basnicki.

Studio time is expensive, especially if you have to travel to find one. Enter Boomdizzle, an online community with a virtual recording studio, co-founded by rap musician LL Cool J in 2008 and launched at the global consumer electronics showcase, CES 2012, on Tuesday.

Over 25,000 musicians have already pre-registered to take part in Boomdizzle’s Virtual Studio Alpha Launch. The studio promises latency-free, delay-free, real-time multitrack recording with anyone, anywhere. Video and text chat allow for instant communication between collaborators.

“This won’t eliminate recording studios, but it will definitely change the way music is recorded, forever,” predicted the GRAMMY Award-winning artist during a live demo on the CNET stage.

“I mean seriously, think about it: you’re in Chicago, your friend is in Paris, and you’re actually recording! No plane tickets.”

The technology powering Boomdizzle is patented, and appears to deliver on LL Cool J’s promises. During the demo, the musican-turned-actor recorded a segment of his new song No More in real-time with his GRAMMY Award-winning engineer, Glen Marchese, who was in New York. CNET’s Brian Tong attempted a vocal ad lib.

After a brief uploading period, recordings were played back perfectly in time with the pre-recorded instrumental track, eliciting applause from the audience.

“The industry has completely changed since I first start recording music,” commented the rapper. “The next great artists of the future are out there all over the world and I am excited that Boomdizzle’s Virtual Studio can help them collaborate and bring their music to everyone.”

Boomdizzle partnered with Dolby at CES 2012, who provided technical assistance for the real-time demonstration along with a Dolby technology-enabled laptop featuring the new Dolby Digital Plus platform. The new audio solution allows the delivery of high-definition audio across a range of consumer devices including HDTVs, smartphones, tablets, PCs, game consoles, and Blu-ray players. What the audience heard at CES in Las Vegas was the same as what Marchese was listening to back in New York.

“As a leader in delivering premium quality audio its Dolby’s role to ensure that the playback experience meets the standards of artists like LL Cool J who work hard to give their fans the best experience possible,” added Ramzi Haidamus, executive vice-president, sales and marketing, Dolby.

The initial launch of the Boomdizzle Virtual Studio will be an invitation-only opportunity for artists to access the studio, as well as have the opportunity to interact with celebrity artists and producers.