The wireless microphone systems and audio processing products developer has announced a substantial upgrade to its website, encompassing a new design, improved navigation and enhanced search capabilities.
Upon arriving at www.lectrosonics.com, visitors encounter a series of panels that highlight the latest company news and, directly beneath, a series of applications and the types of products typically used for each—with links directing viewers to the specific product page. This arrangement makes it quick and easy to identify the ‘right tool for any given job’. Across the top of the browser window, visitors will find a series of drop-down navigation links to various sections of the website, all organised into categories that ease access to the type of information required.
The site’s search capabilities have also been enhanced, while accessory information is now associated with products and includes a director of accessories by product.
Summing up the company’s new online presence, Karl Winkler, director of business development at Lectrosonics, commented: “In our day-to-day conversations with dealers, distributors, and end users, we receive a wealth of feedback on everything from how we make information available to the types of products and features that are optimised for any given application. Our new website is a direct response to that feedback. We’ve listened carefully and have attempted to take the best ideas and organise them in such a way that the information people require is easier to find and more accessible than ever. I genuinely believe our customers and all who visit will find the new site a marked improvement.”