Integrated Systems Events has signed an agreement that will see the Amsterdam RAI continue to provide a home to the Integrated Systems Europe (ISE) trade show until 2016.
Mike Blackman (pictured), managing director of Integrated Systems Events, commented: “Our previous contract with the RAI was due to expire next year, but we have decided to renew early in order to provide a clear business path for our exhibitors, to facilitate our forward planning as organisers, and to enable the RAI itself to plan for the future growth of ISE.”
With the exception of the event’s inaugural edition in Geneva (2004) and a single instalment in Brussels (2006), every ISE show has been held in Amsterdam.
“More than 600 million people live and work within a direct three-hour flight of Schiphol airport, and these areas represent some of the most developed and sophisticated economies in the world, as well as some of the most dynamic in terms of recent and future growth,” said Blackman.
“Beyond the hard numbers, the city of Amsterdam is a welcoming, relaxed and culturally diverse city in which it is easy for people of almost any background to come and do business. These factors combine together to provide the backdrop for a truly international trade show at which every link in our industry’s value chain is represented by companies from dozens of different countries.”
The RAI has grown in size throughout the last half-decade, paralleling the development of ISE itself. Expansion space for the exhibition during the period of the new contract will be provided by Hall 8, which will become available to ISE from the 2013 show onwards, and by temporary pavilion structures, which are already used during other shows at the RAI, such as IBC.
The show will maintain its late January/early February timeframe. There are no plans at present to extend the exhibition beyond three days, although an extension to the show’s opening hours might be a possibility.
It was also announced that the ISE Show Train – an exhibition onboard a specially equipped train – will visit five German cities at the end of October, and then a number of European countries during 2012.