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ISE expands into additional hall

The rapid take-up of space for the next edition of ISE confirms the event's centrality to the AV integration market, with the 2010 event attracting 28,849 visitors and 640 exhibiting companies.

Bookings for the 2011 edition of Integrated Systems Europe (ISE) are already running at 90% of available space. Now, with the opening of the RAI’s Hall 9, the show will have the chance to accommodate the varying needs of exhibitors who want to increase their coverage as well as companies who will be new to the event next year.

Mike Blackman, managing director of event organiser Integrated Systems Events, commented: “Four months after ISE 2010 closed its doors, we continue to be approached by exhibitors who would like to take larger stands than they had this year. Some of these requests were impossible for us to accommodate within our existing floorplan and this, combined with continuing high levels of bookings from new exhibitors, has prompted us to open up Hall 9 for ISE 2011.”

Located between Halls 10 and 11, which were used by ISE in both 2009 and 2010, Hall 9 is approached from the Holland foyer of the RAI, with its entrance close to the exhibition centre’s own train station, tram stop and other public transport connections. Hall 10 is the home of ISE’s second Digital Signage area, which will also be enlarged for 2011, but no one technology or application will be emphasised in Hall 9.

“We expect Hall 9 to contain a mix of manufacturers large and small, offering a broad range of new AV and systems integration solutions,” added Blackman. “There will also be a number of new pavilions introducing technologies new to ISE, and further details of these will be announced in due course.”

Over 83% of the exhibit space for ISE 2011 was already booked before the 2010 event had concluded, and this figure has continued to grow in the intervening period.