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NAMM attendance up 1%; international visitors up 20% from 2018

2,000 exhibitors represented 7,000 brands at this year’s show

It was another record-breaking year for the NAMM show last week, with the 2020 edition registering a one per cent increase in attendance, while its total number of visitors from outside the US has risen by 20 per cent over the past two years.

The number of attendees at NAMM 2020 totaled 115,888, up marginally from 115,301 in 2019.

Furthermore, the show has continued to demonstrate healthy growth of its international audience. In 2019, attendance from abroad leapt 14 per cent, with an additional six per cent heading for the west coast this year. That’s a 20 per cent spike since 2018.

Meanwhile, some 7,000 brands were represented by 2,000 exhibiting companies at this year’s show.

“It was incredible to see NAMM Members and industry professionals from around the world come together in such a positive way to experience the launch of countless new products, attend the best industry education available anywhere and to enjoy the camaraderie and networking that makes our musical lives so meaningful,” said Joe Lamond, NAMM president and CEO. “The NAMM Show campus served as a living, breathing snapshot of the current global marketplace and I truly believe that our attendees who made the commitment and investment to be there have increased their competitive advantage for success in the year ahead.”

Commenting on a positive 2020 show, Abby Kaplan, vice president of global sales for musician and consumer audio for Shure, added: “NAMM is a major show for Shure. Not only does it allow us to connect with the community and its musicians… it gives us the opportunity to introduce new products to distributors from around-the-world. Year-after-year, we leave reenergised and inspired.”

Discussing NAMM’s growing pro audio offering, Rusty Waite, president of K-Array, said: “This is our third year, and as NAMM is more focused on pro audio and live sound companies, the [show attendees] are a good mix for business. [NAMM] is one of those shows where you have to be there.” 

The NAMM show returns to the Anaheim Convention Centre from January 21-24, 2021.